brimindinvest.com / compare / fitb-vs-rfLIVE
FITB
Fifth Third Bancorp · Financials
$57.18
+4.48% this month
VERSUS
COMPARE
RF
Regions Financial Corporation · Financials
$31.07
+6.15% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
FITB
3
RF
2
FITB LEADS 3/5
Comparison scoreboard
FITB LEADS 3/5
AI Score
FITB 54.0
RF 49.2
1Y Return
FITB +30.67%
RF +25.84%
Fwd P/E
FITB 11.60
RF 10.88
Target Up.
FITB +6.54%
RF +2.26%
Op. Margin
FITB 7.95%
RF 40.07%
Metrics last refreshed: 7/14/2026
Quick take

FITB vs RF: Fifth Third vs Regions Financial Stock Comparison: AI Score, Valuation, Performance and Upside

Fifth Third has a stronger payments and fee income mix in the Midwest while Regions benefits from Southeast geographic tailwinds. Both are well-run regional banks offering dividend income at similar P/TBV multiples.

FITB vs RF is Midwest commercial banking and payments versus Southeast consumer banking growth — Fifth Third wins on fee income quality; Regions wins on geographic growth tailwinds.

Live analysis · updated 7/14/2026

FITB holds the edge across 3 of 5 key metrics in this comparison. FITB has delivered stronger 1-year price return (+30.67% vs +25.84%), though RF has the better forward P/E setup (10.88x vs 11.60x for FITB). On fundamentals, FITB is growing revenue faster (33.00%), while RF maintains the higher operating margin (40.07%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for FITB (+6.54%) than for RF (+2.26%).

Normalized 1Y performance
FITB
RF
Recent returns
FITB
RF
Analyst price targets & sentiment
FITB
Price target range
analyst mean$60.80
current price$57.18
+6.5% upside to analyst mean
RF
Price target range
analyst mean$31.72
current price$31.07
+2.3% upside to analyst mean
Who should consider this stock?
FITB may suit investors who:
  • prefer a more diversified fee income mix through payments and wealth management
  • want a Midwest commercial banking franchise with 11-state geographic spread
  • value consistent dividend payments and disciplined capital management
RF may suit investors who:
  • want Sun Belt geographic exposure from Southeast population and economic growth
  • prefer Regions' conservative credit culture and consumer banking focus
  • value consistent dividend income with lower commercial real estate office risk
Performance & AI score
MetricFITBRF
AI score54.049.2
AI rank#317#555
Latest close$57.18$31.07
1M return+4.48%+6.15%
6M return+16.05%+8.94%
1Y return+30.67%+25.84%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

PeriodFITBRF
1Y ago$13.07K (+30.7%)
started 2025-07-14
$12.58K (+25.8%)
started 2025-07-14
5Y ago$20.63K (+106.3%)
started 2021-07-14
$21.94K (+119.4%)
started 2021-07-14
10Y ago$60.24K (+502.4%)
started 2016-07-14
$67.18K (+571.8%)
started 2016-07-14

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
MetricFITBRF
Market cap$51.72B$26.47B
Trailing P/E19.2212.87
Forward P/E11.6010.88
Price/SalesN/AN/A
EV/Revenue7.604.29
Analyst target$60.80$31.72
Target upside+6.54%+2.26%
Growth, profitability & risk
MetricFITBRF
Revenue growth33.00%7.30%
Earnings growth-78.90%21.60%
EPS growth-78.90%+21.60%
FCF marginN/AN/A
Operating margin7.95%40.07%
Profit margin24.13%31.00%
ROIC proxy7.97%11.89%
Return on equity7.97%11.89%
Dividend yield2.83%3.47%
Beta0.921.01
Debt/equityN/AN/A
Current ratioN/AN/A
Quick ratioN/AN/A
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
FITB max drawdown21.21%
RF max drawdown19.22%
FITB max wkly drop10.47%
RF max wkly drop8.72%
5Y risk snapshot
FITB max drawdown51.68%
RF max drawdown40.99%
FITB max wkly drop27.41%
RF max wkly drop18.38%
10Y risk snapshot
FITB max drawdown64.06%
RF max drawdown60.73%
FITB max wkly drop33.92%
RF max wkly drop31.50%
Performance metrics by period
PeriodMetricFITBRF
1YGrowth+30.70%+25.79%
CAGR+30.84%+25.91%
Sharpe ratio0.990.87
Max drawdown21.21%19.22%
Max daily drop5.96%5.62%
Max wkly drop10.47%8.72%
5YGrowth+76.82%+85.92%
CAGR+12.08%+13.21%
Sharpe ratio0.380.41
Max drawdown51.68%40.99%
Max daily drop13.57%12.38%
Max wkly drop27.41%18.38%
10YGrowth+321.58%+367.27%
CAGR+15.48%+16.67%
Sharpe ratio0.460.49
Max drawdown64.06%60.73%
Max daily drop21.78%19.34%
Max wkly drop33.92%31.50%
Business comparison
CategoryFITBRF
CompanyFifth Third BancorpRegions Financial Corporation
SectorFinancial ServicesFinancial Services
IndustryN/AN/A
Core businessMidwest regional bank with consumer, commercial, and payment services across 11 states.Southeast-focused regional bank serving consumers and businesses across 15 states with strong Sun Belt presence.
Investor focusNIM, fee revenue from payments and wealth, commercial lending quality, and capital returns.Southeast loan and deposit growth, NIM, expense discipline, and capital return trajectory.
FITB strengths
  • Payments and treasury management generate differentiated fee income
  • Strong commercial banking franchise across 11 Midwest states
  • Consistent dividend payer with disciplined capital management
RF strengths
  • Southeast market exposure benefits from population migration and economic growth tailwinds
  • Conservative credit culture with disciplined consumer and commercial underwriting
  • Solid dividend yield with consistent capital return to shareholders
Risks to watch — FITB
  • NIM sensitivity to rate changes can compress earnings
  • Commercial real estate exposure in maturing Midwest markets
  • Geographic concentration limits Sun Belt growth exposure
Risks to watch — RF
  • Consumer credit quality in higher-rate environment as mortgage and auto borrowers face stress
  • Fee income mix is less diversified than Fifth Third's payments business
  • Mortgage banking revenue is suppressed in a high-rate environment
Frequently asked questions
Fifth Third's payment services differentiate its fee income. Regions' Southeast focus provides geographic growth tailwinds. Both are similar in quality; the choice comes down to whether you prefer commercial banking fee income (FITB) or geographic growth tailwinds (RF).
AI Prediction SignalNext 5 trading days
Members only
FITB
+2.8%BUY
RF
+1.1%HOLD

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