LIVE
ZI
ZoomInfo Technologies Inc. · Sales Intelligence / B2B Data
N/A
N/A this month
VERSUS
⟷
COMPARE
CRM
Salesforce, Inc. · CRM / Enterprise Software
$151.78
-15.41% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
ZI
0
CRM
0
Comparison scoreboard
MIXED SETUPAI Score
ZI N/A
CRM 40.6
1Y Return
ZI N/A
CRM -42.24%
Fwd P/E
ZI N/A
CRM 10.67
Target Up.
ZI N/A
CRM +53.88%
Op. Margin
ZI N/A
CRM 21.80%
Metrics last refreshed: 6/20/2026
Quick take
ZI vs CRM Stock Comparison: AI Score, Valuation, Performance and Upside
ZI and CRM are complementary but compete for the same enterprise sales budget. ZoomInfo provides the B2B contact intelligence data that flows into Salesforce CRM as enrichment. Salesforce is the system of record where ZoomInfo data lands. Salesforce is dramatically larger and broader; ZoomInfo specializes in data quality and sales intelligence. ZoomInfo faces competitive pressure from Apollo.io and LinkedIn; Salesforce faces competition from Microsoft Dynamics and HubSpot in adjacent markets.
ZI vs CRM — ZoomInfo (the B2B sales intelligence data platform with 100M+ contact database, intent signals, and direct dial coverage enriching enterprise sales outreach) versus Salesforce (the world's largest CRM and enterprise sales system of record expanding into AI agents with Agentforce and zero-copy data with Data Cloud).
Live analysis · updated 6/20/2026
ZI and CRM are closely matched — they split the tracked metrics evenly.
Normalized 1Y performance
ZI
CRM
Not enough data to chart yet.
Recent returns
ZI
CRM
Analyst price targets & sentiment
ZI
Price target data unavailable
N/A
CRM · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$225.00
analyst high$442.00
analyst mean$255.28
current price$151.78
+53.9% upside to analyst mean
Who should consider this stock?
ZI may suit investors who:
- →believe B2B contact data quality and freshness is a durable competitive moat — ZoomInfo's direct dial accuracy and intent signals are difficult for competitors to replicate at equivalent scale
- →see ZoomInfo's recovery potential as enterprise go-to-market spending normalizes from 2023-2024 downturn — rebound in sales team hiring could catalyze ZoomInfo ARR growth recovery
- →value ZoomInfo's lower valuation vs Salesforce as providing more upside leverage if ARR growth recovers to prior levels as enterprise software buying rebounds
- →are comfortable with Apollo.io pricing competition, LinkedIn Sales Navigator alternative, and recovery uncertainty from the go-to-market spending downturn
CRM may suit investors who:
- →believe Salesforce's Agentforce AI agent platform represents the next enterprise software upgrade cycle — automating sales, service, and marketing workflows using enterprise CRM data
- →value Data Cloud as the foundation for enterprise AI — zero-copy data integration creating a unified data layer for Agentforce AI agents to act on customer interactions
- →see Salesforce's 20%+ global CRM market share as providing durable customer relationships to sell adjacent products (Agentforce, Data Cloud) without new customer acquisition costs
- →are comfortable with premium valuation requiring Agentforce adoption acceleration, Microsoft Dynamics bundling competition, and integration complexity from MuleSoft/Tableau/Slack acquisitions
Performance & AI score
| Metric | ZI | CRM |
|---|---|---|
| AI score | N/A | 40.6 |
| AI rank | N/A | #1030 |
| Latest close | N/A | $151.78 |
| 1M return | N/A | -15.41% |
| 6M return | N/A | -41.20% |
| 1Y return | N/A | -42.24% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | ZI | CRM |
|---|---|---|
| 1Y ago | N/A | $5.85K (-41.5%) started 2025-06-18 |
| 5Y ago | N/A | $6.3K (-37.0%) started 2021-06-21 |
| 10Y ago | N/A | $18.96K (+89.6%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | ZI | CRM |
|---|---|---|
| Market cap | N/A | $135.86B |
| Trailing P/E | N/A | 19.22 |
| Forward P/E | N/A | 10.67 |
| Price/Sales | 2.60 | 6.80 |
| EV/Revenue | N/A | 3.89 |
| Analyst target | N/A | $255.28 |
| Target upside | N/A | +53.88% |
Growth, profitability & risk
| Metric | ZI | CRM |
|---|---|---|
| Revenue growth | N/A | 13.30% |
| Earnings growth | N/A | 52.20% |
| EPS growth | N/A | +52.20% |
| FCF margin | N/A | +38.65% |
| Operating margin | N/A | 21.80% |
| Profit margin | N/A | 18.73% |
| ROIC proxy | N/A | 16.91% |
| Return on equity | N/A | 16.91% |
| Dividend yield | N/A | 1.06% |
| Beta | 0.29 | 1.15 |
| Debt/equity | N/A | 124.28 |
| Current ratio | N/A | 0.79 |
| Quick ratio | N/A | 0.61 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
ZI max drawdownN/A
CRM max drawdown44.53%
ZI max wkly dropN/A
CRM max wkly drop15.16%
5Y risk snapshot
ZI max drawdownN/A
CRM max drawdown58.63%
ZI max wkly dropN/A
CRM max wkly drop23.19%
10Y risk snapshot
ZI max drawdownN/A
CRM max drawdown58.63%
ZI max wkly dropN/A
CRM max wkly drop23.19%
Performance metrics by period
| Period | Metric | ZI | CRM |
|---|---|---|---|
| 1Y | Growth | N/A | -41.51% |
| CAGR | N/A | -41.56% | |
| Sharpe ratio | N/A | -1.33 | |
| Max drawdown | N/A | 44.53% | |
| Max daily drop | N/A | 8.69% | |
| Max wkly drop | N/A | 15.16% | |
| 5Y | Growth | N/A | -37.47% |
| CAGR | N/A | -8.98% | |
| Sharpe ratio | N/A | -0.19 | |
| Max drawdown | N/A | 58.63% | |
| Max daily drop | N/A | 19.74% | |
| Max wkly drop | N/A | 23.19% | |
| 10Y | Growth | N/A | +88.21% |
| CAGR | N/A | +6.53% | |
| Sharpe ratio | N/A | 0.23 | |
| Max drawdown | N/A | 58.63% | |
| Max daily drop | N/A | 19.74% | |
| Max wkly drop | N/A | 23.19% |
Business comparison
| Category | ZI | CRM |
|---|---|---|
| Company | ZoomInfo Technologies Inc. | Salesforce, Inc. |
| Sector | Sales Intelligence / B2B Data | Technology |
| Industry | N/A | Software - Application |
| Core business | ZoomInfo is the leading B2B sales intelligence platform providing contact data, company firmographics, intent signals, and buying signals for enterprise sales teams. ZoomInfo's database covers 100M+ business contacts and 30M+ companies with direct dial phone numbers, verified email addresses, and org chart data. ZoomInfo's AI-powered intent data identifies companies researching specific topics (indicating purchase intent) — allowing sales teams to prioritize outreach to in-market buyers. ZoomInfo Engage automates outbound email sequences. ZoomInfo acquired Chorus.ai (conversation intelligence) to add call recording and coaching capabilities. | Salesforce is the world's largest CRM company providing Sales Cloud (pipeline management), Service Cloud (customer support), Marketing Cloud (Salesforce Exact Target), Commerce Cloud, and the Einstein AI platform. Salesforce is the system of record for enterprise sales — the platform where ZoomInfo data is consumed after enrichment. Salesforce has acquired MuleSoft (integration), Tableau (business intelligence), and Slack (team collaboration). Salesforce Einstein provides AI-powered lead scoring, pipeline forecasting, and sales productivity tools directly within Salesforce workflows. |
| Investor focus | Investors focus on ZoomInfo's ARR growth, churn rate, competitive differentiation vs Apollo.io and LinkedIn Sales Navigator, and path to recovering growth after 2023-2024 go-to-market spending slowdown. | Investors focus on Salesforce's total revenue growth, Agentforce AI agent adoption, Data Cloud (zero-copy data platform) traction, and operating margin expansion under activist investor pressure. |
ZI strengths
- →B2B contact data quality and coverage: ZoomInfo's database is the most comprehensive B2B contact database with direct dials and verified emails — the accuracy and freshness of contact data is ZoomInfo's core competitive moat
- →Intent data for in-market buyer identification: ZoomInfo's Bombora-partnership intent signals identify companies actively researching competitors and solutions — enabling sales teams to prioritize the hottest prospects
- →Sales workflow integration: ZoomInfo integrates directly with Salesforce CRM and Outreach/SalesLoft cadence tools — enriching CRM records with fresh contact data without manual research
CRM strengths
- →CRM market dominance: Salesforce has 20%+ global CRM market share — the de facto system of record for enterprise sales data, making it the platform ZoomInfo, Outreach, and other sales tools integrate with
- →Agentforce AI expansion: Salesforce's AI agent platform automates sales workflows (lead qualification, email drafting, meeting scheduling) using enterprise CRM data — expanding Salesforce from system of record to system of action
- →Data Cloud for unified customer data: Salesforce Data Cloud provides zero-copy data integration combining CRM data with marketing, service, and commerce data — creating the data foundation for AI agents and personalized customer interactions
Risks to watch — ZI
- →Apollo.io competitive pressure at lower price: Apollo.io offers comparable contact data at significantly lower prices — creating direct pricing pressure on ZoomInfo's mid-market customers seeking cost reduction
- →Go-to-market spend reduction in 2022-2024 downturn: enterprise companies reduced sales team headcount and tool spend significantly — ZoomInfo's customer base was directly impacted by the SaaS go-to-market spending contraction
- →LinkedIn Sales Navigator as integrated alternative: LinkedIn's Sales Navigator provides contact data within the LinkedIn ecosystem — enterprises with LinkedIn enterprise agreements can access Sales Navigator without ZoomInfo's separate contract
Risks to watch — CRM
- →Premium valuation despite slower growth: Salesforce trades at 7-9x revenue despite growth rates decelerating to 8-10% — Agentforce adoption needs to accelerate to justify current multiples
- →Microsoft Dynamics competition with AI bundling: Microsoft offers Dynamics CRM bundled with Microsoft 365 and Copilot AI — creating competitive pressure in accounts already standardized on Microsoft
- →Integration complexity from acquisitions: MuleSoft, Tableau, and Slack each require implementation investment — Salesforce's platform breadth increases sales complexity and customer implementation cost
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