LIVE
CRM
Salesforce, Inc. · Enterprise Software / CRM
$182.55
+0.40% this month
VERSUS
⟷
COMPARE
NOW
ServiceNow, Inc. · Enterprise Software / ITSM
$114.19
+25.24% this month
AI Score
41.3vs38.9
CRM ↑1Y Return
-33.50%vs-88.92%
CRM ↑Forward P/E
11.95xvs22.37x
CRM ↑Target Upside
+37.34%vs+26.16%
CRM ↑Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
CRM
5
NOW
0
Metrics last refreshed: 6/9/2026
Quick take
CRM vs NOW: Salesforce vs ServiceNow Stock Comparison: AI Score, Valuation, Performance and Upside
Salesforce and ServiceNow are two of the highest-quality enterprise SaaS businesses, but with different starting points. Salesforce owns the CRM and customer data layer and is adding AI with Agentforce; ServiceNow owns IT and enterprise workflow automation and has near-perfect customer retention. ServiceNow typically commands a higher growth premium; Salesforce offers more margin expansion potential from a larger base.
Use this CRM vs NOW comparison to choose between the world's largest CRM platform expanding into AI and the most durable enterprise workflow automation business. ServiceNow has superior retention and more consistent growth; Salesforce has more margin upside and Agentforce as a potential large new revenue category.
Live analysis · updated 6/9/2026
CRM holds the edge across 5 of 5 key metrics in this comparison. CRM leads on both 1-year return (-33.50%) and forward P/E (11.95x vs 22.37x for NOW), a relatively favorable combination of momentum and valuation. On fundamentals, NOW is growing revenue faster (22.10%), while CRM maintains the higher operating margin (21.80%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for CRM (+37.34%) than for NOW (+26.16%).
Comparison scoreboard
CRM LEADS 5/5AI Score
CRM ✓41.3
NOW 38.9
1Y Return
CRM ✓-33.50%
NOW -88.92%
Fwd P/E
CRM ✓11.95
NOW 22.37
Target Up.
CRM ✓+37.34%
NOW +26.16%
Op. Margin
CRM ✓21.80%
NOW 13.34%
Normalized 1Y performance
CRM
NOW
Recent returns
CRM
NOW
Analyst price targets & sentiment
CRM · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$225.00
analyst high$442.00
analyst mean$254.99
current price$182.55
+37.3% upside to analyst mean
NOW · 41 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.5/5.0)
Price target range
analyst high$1,300.00
analyst mean$141.86
current price$114.19
+26.2% upside to analyst mean
Who should consider this stock?
CRM may suit investors who:
- →Want the world's largest CRM platform with deep enterprise data relationships and multi-cloud breadth
- →Value Agentforce AI agents as a potentially significant new revenue layer within the CRM workflow
- →See margin expansion as a multi-year earnings growth driver as Salesforce prioritises profitability
- →Are comfortable with a larger, more complex multi-product enterprise suite vs ServiceNow's more focused platform
NOW may suit investors who:
- →Want the highest-retention enterprise SaaS platform with a near-irreplaceable workflow automation position
- →Value AI Pro+ as a natural upsell within a sticky existing customer base
- →Prefer more focused product coherence and execution simplicity vs Salesforce's multi-acquisition complexity
- →Are comfortable paying a premium valuation for best-in-class enterprise software retention and growth
Performance & AI score
| Metric | CRM | NOW |
|---|---|---|
| AI score | 41.3 | 38.9 |
| AI rank | #990 | #1248 |
| Latest close | $182.55 | $114.19 |
| 1M return | +0.40% | +25.24% |
| 6M return | -29.94% | -86.63% |
| 1Y return | -33.50% | -88.92% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CRM | NOW |
|---|---|---|
| 1Y ago | $6.71K (-32.9%) started 2025-06-09 | $1.11K (-88.9%) started 2025-06-09 |
| 5Y ago | $7.84K (-21.6%) started 2021-06-09 | $2.46K (-75.4%) started 2021-06-09 |
| 10Y ago | $22.39K (+123.9%) started 2016-06-09 | $15.11K (+51.1%) started 2016-06-09 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | CRM | NOW |
|---|---|---|
| Market cap | $152.06B | $115.97B |
| Trailing P/E | 21.51 | 66.93 |
| Forward P/E | 11.95 | 22.37 |
| Price/Sales | 6.80 | 18.61 |
| EV/Revenue | 4.27 | 8.11 |
| Analyst target | $254.99 | $141.86 |
| Target upside | +37.34% | +26.16% |
Growth, profitability & risk
| Metric | CRM | NOW |
|---|---|---|
| Revenue growth | 13.30% | 22.10% |
| Earnings growth | 52.20% | 2.30% |
| EPS growth | +52.20% | +2.30% |
| FCF margin | +38.65% | +36.59% |
| Operating margin | 21.80% | 13.34% |
| Profit margin | 18.73% | 12.59% |
| ROIC proxy | 16.91% | 16.07% |
| Return on equity | 16.91% | 16.07% |
| Dividend yield | 0.95% | N/A |
| Beta | 1.15 | 0.93 |
| Debt/equity | 124.28 | 20.73 |
| Current ratio | 0.79 | 0.84 |
| Quick ratio | 0.61 | 0.69 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
CRM max drawdown39.72%
NOW max drawdown92.06%
CRM max wkly drop15.16%
NOW max wkly drop82.32%
5Y risk snapshot
CRM max drawdown58.62%
NOW max drawdown92.91%
CRM max wkly drop23.19%
NOW max wkly drop82.32%
10Y risk snapshot
CRM max drawdown58.62%
NOW max drawdown92.91%
CRM max wkly drop23.19%
NOW max wkly drop82.32%
Performance metrics by period
| Period | Metric | CRM | NOW |
|---|---|---|---|
| 1Y | Growth | -32.95% | -88.88% |
| CAGR | -33.06% | -88.98% | |
| Sharpe ratio | -0.99 | -1.40 | |
| Max drawdown | 39.72% | 92.06% | |
| Max daily drop | 8.69% | 79.97% | |
| Max wkly drop | 15.16% | 82.32% | |
| 5Y | Growth | -22.12% | -75.43% |
| CAGR | -4.88% | -24.49% | |
| Sharpe ratio | -0.07 | -0.12 | |
| Max drawdown | 58.62% | 92.91% | |
| Max daily drop | 19.74% | 79.97% | |
| Max wkly drop | 23.19% | 82.32% | |
| 10Y | Growth | +122.24% | +51.12% |
| CAGR | +8.32% | +4.22% | |
| Sharpe ratio | 0.28 | 0.33 | |
| Max drawdown | 58.62% | 92.91% | |
| Max daily drop | 19.74% | 79.97% | |
| Max wkly drop | 23.19% | 82.32% |
Business comparison
| Category | CRM | NOW |
|---|---|---|
| Company | Salesforce, Inc. | ServiceNow, Inc. |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | World's largest CRM platform. Products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Slack, MuleSoft, Tableau, and Agentforce AI platform. Serves enterprises globally in every industry. | Enterprise workflow automation platform. Core product is IT Service Management (ITSM), but has expanded into HR, customer service, legal, and procurement workflow automation. Now (ITSM) + AI Pro+ products are expanding AI adoption. |
| Investor focus | Agentforce AI agent adoption, multi-cloud deal expansion, operating margin improvement, Data Cloud growth, and free cash flow conversion. | Subscription revenue growth, AI Pro+ product upsell, government market expansion, net new logo wins, and renewal rates (consistently above 98%). |
CRM strengths
- →Dominant CRM market leadership with the broadest enterprise customer data platform in the industry
- →Agentforce is a differentiated early-mover AI agent product deeply integrated with Salesforce's data layer
- →Significant margin expansion opportunity as Salesforce shifts from growth at all costs to profitable growth
NOW strengths
- →Best-in-class customer retention — renewal rates consistently above 98% reflecting deep workflow integration
- →Expanding beyond ITSM into all enterprise workflow categories — a much larger total addressable market
- →AI Pro+ is a natural upsell within existing customer contracts, giving a high-probability near-term revenue uplift
Risks to watch — CRM
- →Enterprise IT budget sensitivity — CRM spending decisions are subject to macro-driven budget reviews
- →Agentforce must convert strong pipeline interest into measurable revenue contribution
- →Multi-cloud complexity (MuleSoft, Tableau, Slack) creates integration and cross-sell execution risk
Risks to watch — NOW
- →Premium valuation requires sustained strong execution — multiples leave little room for deceleration
- →Increasing competition from Microsoft (Power Platform), SAP, and Workday in enterprise workflow automation
- →Federal government budget volatility could slow an important newer vertical for ServiceNow
Frequently asked questions
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