LIVE
TWLO
Twilio Inc. · Technology
$186.17
-4.99% this month
VERSUS
⟷
COMPARE
CRM
Salesforce, Inc. · Technology
$151.78
-15.41% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
TWLO
2
CRM
2
Comparison scoreboard
MIXED SETUPAI Score
TWLO ✓47.6
CRM 40.6
1Y Return
TWLO ✓+59.56%
CRM -42.24%
Fwd P/E
TWLO 28.08
CRM ✓10.67
Target Up.
TWLO +6.09%
CRM ✓+53.88%
Op. Margin
TWLO N/A
CRM 21.80%
Metrics last refreshed: 6/20/2026
Quick take
TWLO vs CRM Stock Comparison: AI Score, Valuation, Performance and Upside
Twilio and Salesforce address customer engagement but from opposite ends: Twilio provides the communications infrastructure layer (APIs for messaging, voice) that developers embed in products, while Salesforce provides the customer management layer (CRM, Service Cloud) that businesses use to manage customer relationships. Salesforce is acquiring more messaging capabilities while Twilio has tried to move up the stack with Segment — they are becoming increasingly competitive in customer engagement workflows.
TWLO vs CRM is a developer-first communications API infrastructure play (Twilio) versus enterprise CRM platform dominance (Salesforce) — both address customer engagement but at different layers of the stack, with Salesforce having dramatically more financial scale and AI monetization momentum.
Live analysis · updated 6/20/2026
TWLO and CRM are closely matched — they split the tracked metrics evenly. TWLO has delivered stronger 1-year price return (+59.56% vs -42.24%), though CRM trades at the lower forward P/E (10.67x vs 28.08x). Analyst consensus implies meaningfully more upside for CRM (+53.88%) than for TWLO (+6.09%).
Normalized 1Y performance
TWLO
CRM
Recent returns
TWLO
CRM
Analyst price targets & sentiment
TWLO · 29 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$120.00
analyst high$255.00
analyst mean$197.50
current price$186.17
+6.1% upside to analyst mean
CRM · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$225.00
analyst high$442.00
analyst mean$255.28
current price$151.78
+53.9% upside to analyst mean
Who should consider this stock?
TWLO may suit investors who:
- →prefer a developer-first communications API platform with deep production deployment lock-in across consumer tech companies
- →value Segment CDP as a potential platform expansion beyond messaging into customer data management
- →want exposure to AI-powered communications automation as Twilio embeds LLM capabilities into messaging and contact center
- →are comfortable with lower margins than Salesforce and profitability achieved through cost cutting rather than revenue acceleration
CRM may suit investors who:
- →prefer the dominant enterprise CRM platform with Agentforce AI as the most commercially deployed AI automation in customer engagement
- →value Salesforce's financial maturity and scale with growing free cash flow for buybacks
- →want a large-cap enterprise software holding with proven earnings growth and expanding operating margins
- →are comfortable with Twilio competition in customer communications infrastructure as Salesforce expands Service Cloud messaging
Performance & AI score
| Metric | TWLO | CRM |
|---|---|---|
| AI score | 47.6 | 40.6 |
| AI rank | #603 | #1030 |
| Latest close | $186.17 | $151.78 |
| 1M return | -4.99% | -15.41% |
| 6M return | +33.72% | -41.20% |
| 1Y return | +59.56% | -42.24% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | TWLO | CRM |
|---|---|---|
| 1Y ago | $15.96K (+59.6%) started 2025-06-18 | $5.85K (-41.5%) started 2025-06-18 |
| 5Y ago | $5.06K (-49.4%) started 2021-06-18 | $6.3K (-37.0%) started 2021-06-21 |
| 10Y ago | $64.66K (+546.6%) started 2016-06-23 | $18.96K (+89.6%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | TWLO | CRM |
|---|---|---|
| Market cap | $28.26B | $135.86B |
| Trailing P/E | 282.08 | 19.22 |
| Forward P/E | 28.08 | 10.67 |
| Price/Sales | 5.33 | 6.80 |
| EV/Revenue | 5.28 | 3.89 |
| Analyst target | $197.50 | $255.28 |
| Target upside | +6.09% | +53.88% |
Growth, profitability & risk
| Metric | TWLO | CRM |
|---|---|---|
| Revenue growth | 20.00% | 13.30% |
| Earnings growth | 375.00% | 52.20% |
| EPS growth | +375.00% | +52.20% |
| FCF margin | +16.60% | +38.65% |
| Operating margin | N/A | 21.80% |
| Profit margin | 1.96% | 18.73% |
| ROIC proxy | 1.32% | 16.91% |
| Return on equity | 1.32% | 16.91% |
| Dividend yield | 0.00% | 1.06% |
| Beta | 1.38 | 1.15 |
| Debt/equity | 13.72 | 124.28 |
| Current ratio | 4.66 | 0.79 |
| Quick ratio | 4.13 | 0.61 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
TWLO max drawdown30.34%
CRM max drawdown44.53%
TWLO max wkly drop26.24%
CRM max wkly drop15.16%
5Y risk snapshot
TWLO max drawdown89.57%
CRM max drawdown58.63%
TWLO max wkly drop43.47%
CRM max wkly drop23.19%
10Y risk snapshot
TWLO max drawdown90.36%
CRM max drawdown58.63%
TWLO max wkly drop43.47%
CRM max wkly drop23.19%
Performance metrics by period
| Period | Metric | TWLO | CRM |
|---|---|---|---|
| 1Y | Growth | +59.56% | -41.51% |
| CAGR | +59.61% | -41.56% | |
| Sharpe ratio | 1.00 | -1.33 | |
| Max drawdown | 30.34% | 44.53% | |
| Max daily drop | 19.38% | 8.69% | |
| Max wkly drop | 26.24% | 15.16% | |
| 5Y | Growth | -49.36% | -37.47% |
| CAGR | -12.72% | -8.98% | |
| Sharpe ratio | -0.01 | -0.19 | |
| Max drawdown | 89.57% | 58.63% | |
| Max daily drop | 34.61% | 19.74% | |
| Max wkly drop | 43.47% | 23.19% | |
| 10Y | Growth | +546.65% | +88.21% |
| CAGR | +20.56% | +6.53% | |
| Sharpe ratio | 0.54 | 0.23 | |
| Max drawdown | 90.36% | 58.63% | |
| Max daily drop | 34.61% | 19.74% | |
| Max wkly drop | 43.47% | 23.19% |
Business comparison
| Category | TWLO | CRM |
|---|---|---|
| Company | Twilio Inc. | Salesforce, Inc. |
| Sector | Technology | Technology |
| Industry | N/A | Software - Application |
| Core business | Twilio provides cloud communications APIs that enable developers to embed voice, SMS, WhatsApp, email, and video into applications. Its Twilio Segment customer data platform (CDP) collects and unifies customer data across touchpoints. Twilio's developer-led model means product adoption is driven by software engineers building messaging and communications features into consumer-facing products. Twilio has significant installed base at major consumer platforms (Uber, Airbnb, DoorDash) for OTP verification and notifications. | Salesforce is the global CRM leader with Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Slack, generating $35B+ in annual revenue. Agentforce AI autonomous agents represent Salesforce's primary growth initiative. Salesforce acquired MuleSoft (integration) and Tableau (analytics) and has built its own communications and messaging capabilities within Service Cloud that partially overlap with Twilio's customer engagement use cases. |
| Investor focus | Investors track messaging revenue growth, Segment CDP ARR, active customer count, and the path to profitability through cost reduction programs undertaken since 2022. AI communications features including AI-powered contact center tools and messaging automation are new growth vectors. | Investors focus on Agentforce AI adoption, multi-cloud revenue expansion, RPO growth, and free cash flow per share from Salesforce's operating leverage program. |
TWLO strengths
- →Dominant position in programmable communications APIs — the default choice for developers building messaging, voice, and authentication into applications
- →Segment CDP creates a unified customer data layer that extends Twilio's platform into data-driven engagement
- →Massive installed base of developer-adopted communication workflows creates natural switching costs from production deployments
CRM strengths
- →Enterprise CRM market dominance with deep multi-cloud integrations at Fortune 500 companies
- →Agentforce autonomous AI agents represent the most enterprise-ready AI automation in CRM globally
- →Scale ($35B revenue) and operating leverage driving significant free cash flow per share growth
Risks to watch — TWLO
- →SMS and voice messaging pricing has compressed as competition from AWS Connect, Vonage, and regional carriers intensifies
- →Revenue growth has decelerated significantly from 2020–2021 peak as usage optimization by large customers reduced spend
- →Profitability has required significant headcount reductions and restructuring that slow product innovation
Risks to watch — CRM
- →Seat-based CRM growth maturing — Agentforce monetization must accelerate to sustain revenue growth
- →Service Cloud communications features provide Salesforce with alternatives to Twilio for customer engagement use cases
- →Microsoft Dynamics and HubSpot compete at lower price points and simpler deployments
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