DDOG vs SUMO Stock Comparison: AI Score, Valuation, Performance and Upside
DDOG (Datadog) is the publicly traded market leader in cloud observability and monitoring, while Sumo Logic was a public competitor until being taken private in 2023 and is no longer directly investable in the public markets. Investors seeking public cloud observability exposure should focus on DDOG and DT (Dynatrace).
DDOG vs SUMO explores the cloud observability market leadership with Datadog as the dominant public company and Sumo Logic having transitioned to private ownership.
DDOG and SUMO are closely matched — they split the tracked metrics evenly.
- →Want exposure to the leading cloud observability platform with exceptional multi-product adoption
- →Value Datadog's expansion into security analytics as a high-growth adjacent market
- →Believe unified observability platforms will continue gaining share over point solutions in cloud monitoring
- →Sumo Logic was acquired by Francisco Partners and taken private in 2023 — it is not publicly traded
- →For public log analytics and observability exposure, DDOG (Datadog) and DT (Dynatrace) are the primary options
- →For public security analytics/SIEM exposure, consider CrowdStrike, Palo Alto Networks, or Splunk (now Cisco)
| Metric | DDOG | SUMO |
|---|---|---|
| AI score | 53.0 | N/A |
| AI rank | #312 | N/A |
| Latest close | $223.00 | N/A |
| 1M return | +3.65% | N/A |
| 6M return | +63.12% | N/A |
| 1Y return | +71.49% | N/A |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | DDOG | SUMO |
|---|---|---|
| 1Y ago | $17.15K (+71.5%) started 2025-06-18 | N/A |
| 5Y ago | $21.6K (+116.0%) started 2021-06-18 | N/A |
| 10Y ago | $59.39K (+493.9%) started 2019-09-19 | N/A |
Hypothetical — past performance does not guarantee future results.
| Metric | DDOG | SUMO |
|---|---|---|
| Market cap | $81.84B | N/A |
| Trailing P/E | 589.49 | N/A |
| Forward P/E | 80.73 | N/A |
| Price/Sales | 14.88 | 4.97 |
| EV/Revenue | 21.34 | N/A |
| Analyst target | $233.06 | N/A |
| Target upside | +1.38% | N/A |
| Metric | DDOG | SUMO |
|---|---|---|
| Revenue growth | 32.20% | N/A |
| Earnings growth | 104.00% | N/A |
| EPS growth | +104.00% | N/A |
| FCF margin | +25.51% | N/A |
| Operating margin | 0.80% | N/A |
| Profit margin | 3.69% | N/A |
| ROIC proxy | 3.93% | N/A |
| Return on equity | 3.93% | N/A |
| Dividend yield | N/A | N/A |
| Beta | 1.55 | 1.53 |
| Debt/equity | 32.22 | N/A |
| Current ratio | 3.40 | N/A |
| Quick ratio | 3.29 | N/A |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | DDOG | SUMO |
|---|---|---|---|
| 1Y | Growth | +71.49% | N/A |
| CAGR | +71.55% | N/A | |
| Sharpe ratio | 1.07 | N/A | |
| Max drawdown | 48.62% | N/A | |
| Max daily drop | 11.28% | N/A | |
| Max wkly drop | 18.04% | N/A | |
| 5Y | Growth | +115.96% | N/A |
| CAGR | +16.65% | N/A | |
| Sharpe ratio | 0.47 | N/A | |
| Max drawdown | 68.11% | N/A | |
| Max daily drop | 17.18% | N/A | |
| Max wkly drop | 23.41% | N/A | |
| 10Y | Growth | +493.87% | N/A |
| CAGR | +30.22% | N/A | |
| Sharpe ratio | 0.66 | N/A | |
| Max drawdown | 68.11% | N/A | |
| Max daily drop | 17.87% | N/A | |
| Max wkly drop | 30.02% | N/A |
| Category | DDOG | SUMO |
|---|---|---|
| Company | Datadog, Inc. | Sumo Logic, Inc. |
| Sector | Technology | Information Technology - Log Analytics & Security |
| Industry | Software - Application | N/A |
| Core business | Datadog provides a cloud-based monitoring and observability platform for infrastructure, applications, logs, security, and databases, helping engineering teams monitor performance and troubleshoot issues across their entire cloud and hybrid environments. | Sumo Logic provides a cloud-native log analytics, security analytics, and observability platform for DevSecOps teams, helping companies monitor applications, detect security threats, and troubleshoot operational issues through log data analysis. |
| Investor focus | Investors track Datadog's revenue growth and multi-product adoption (customers using 8+ products), net dollar retention rate, and the expansion of its platform into security monitoring alongside core observability. | Sumo Logic went private in 2023 after being acquired by Francisco Partners; it is no longer publicly traded as of mid-2023. Investors seeking public observability market exposure should consider Datadog (DDOG) or Dynatrace (DT). |
- →Market-leading unified observability platform combining metrics, traces, and logs in a single cloud-native solution
- →Exceptionally strong multi-product adoption driving high net dollar retention above 120%+
- →Security platform expansion builds on existing infrastructure monitoring relationships to cross-sell security analytics
- →Strong cloud-native log analytics capabilities with deep security analytics differentiation
- →SOC (security operations center) use cases provide overlap with SIEM and security monitoring vendors
- →Flexible consumption-based pricing model aligns with customer cloud usage patterns
- →Premium valuation requires sustained high growth and multi-product expansion to continue
- →Competes directly with Dynatrace, New Relic, and increasingly with Splunk's expanded observability portfolio
- →Optimizations by customers during economic stress can temporarily reduce per-host monitoring spend
- →Sumo Logic was taken private in 2023 and is no longer publicly traded
- →Faced increasing competition from Datadog and Dynatrace whose broader platform approaches attracted more enterprise customers
- →Security analytics market has become more competitive with cloud-native SIEM entrants
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