LIVE
AMZN
Amazon.com, Inc. · Consumer Discretionary
$246.03
-10.53% this month
VERSUS
⟷
COMPARE
GOOGL
Alphabet Inc. · Technology
$368.53
-7.41% this month
AI Score
61.4vs66.2
GOOGL ↑1Y Return
+18.72%vs+119.30%
GOOGL ↑Forward P/E
27.44xvs26.25x
GOOGL ↑Target Upside
+15.58%vs+13.25%
AMZN ↑Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
AMZN
1
GOOGL
4
Metrics last refreshed: 6/6/2026
Quick take
AMZN vs GOOGL: Amazon vs Google — AI, Cloud & Advertising Compared: AI Score, Valuation, Performance and Upside
Amazon and Alphabet are both AI-native hyperscalers with dominant cloud and advertising businesses, but their emphasis differs: Amazon's core asset is AWS and a logistics/retail ecosystem, while Alphabet's core asset is the Google Search advertising franchise. Both are investing heavily in AI with Anthropic (Amazon) and Gemini/DeepMind (Alphabet) as respective differentiated approaches.
Use this AMZN vs GOOGL comparison to choose between the largest cloud provider and the dominant search advertising franchise. Amazon is more diversified across e-commerce, cloud, and ads; Alphabet offers higher advertising margin quality and potentially undervalued assets in Cloud, YouTube, and Waymo.
Live analysis · updated 6/6/2026
GOOGL holds the edge across 4 of 5 key metrics in this comparison. GOOGL leads on both 1-year return (+119.30%) and forward P/E (26.25x vs 27.44x for AMZN), a relatively favorable combination of momentum and valuation. GOOGL leads on both revenue growth (21.80%) and operating margin (36.12%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: +15.58% for AMZN and +13.25% for GOOGL.
Comparison scoreboard
GOOGL LEADS 4/5AI Score
AMZN 61.4
GOOGL ✓66.2
1Y Return
AMZN +18.72%
GOOGL ✓+119.30%
Fwd P/E
AMZN 27.44
GOOGL ✓26.25
Target Up.
AMZN ✓+15.58%
GOOGL +13.25%
Op. Margin
AMZN 13.14%
GOOGL ✓36.12%
Normalized 1Y performance
AMZN
GOOGL
Recent returns
AMZN
GOOGL
Analyst price targets & sentiment
AMZN · 65 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.4/5.0)
Price target range
analyst low$195.00
analyst mean$312.79
current price$246.03
+15.6% upside to analyst mean
GOOGL · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$160.00
analyst mean$430.72
current price$368.53
+13.2% upside to analyst mean
Who should consider this stock?
AMZN may suit investors who:
- →Want the largest cloud provider with the broadest enterprise infrastructure footprint
- →Value Amazon's diversification across e-commerce, cloud, advertising, and AI
- →Believe AWS's Anthropic partnership provides a differentiated AI model stack
- →See advertising as an underappreciated high-margin growth driver for Amazon
GOOGL may suit investors who:
- →Want exposure to the highest-margin advertising franchise in technology
- →Believe Google Search will maintain its dominance despite AI-native search challenges
- →See Google Cloud and YouTube as undervalued relative to the advertising business
- →Value Waymo autonomous vehicle optionality as a potential long-term platform business
Performance & AI score
| Metric | AMZN | GOOGL |
|---|---|---|
| AI score | 61.4 | 66.2 |
| AI rank | #140 | #69 |
| Latest close | $246.03 | $368.53 |
| 1M return | -10.53% | -7.41% |
| 6M return | +7.39% | +16.03% |
| 1Y return | +18.72% | +119.30% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | AMZN | GOOGL |
|---|---|---|
| 1Y ago | $11.83K (+18.3%) started 2025-06-05 | $21.91K (+119.1%) started 2025-06-05 |
| 5Y ago | $15.39K (+53.9%) started 2021-06-07 | $30.98K (+209.8%) started 2021-06-07 |
| 10Y ago | $67.71K (+577.1%) started 2016-06-06 | $101.93K (+919.3%) started 2016-06-06 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | AMZN | GOOGL |
|---|---|---|
| Market cap | $2.91T | $4.61T |
| Trailing P/E | 31.65 | 28.99 |
| Forward P/E | 27.44 | 26.25 |
| Price/Sales | 3.49 | 5.88 |
| EV/Revenue | 4.04 | 10.83 |
| Analyst target | $312.79 | $430.72 |
| Target upside | +15.58% | +13.25% |
Growth, profitability & risk
| Metric | AMZN | GOOGL |
|---|---|---|
| Revenue growth | 16.60% | 21.80% |
| Earnings growth | 74.80% | 82.00% |
| EPS growth | +74.80% | +82.00% |
| FCF margin | +1.32% | +6.61% |
| Operating margin | 13.14% | 36.12% |
| Profit margin | 12.22% | 37.92% |
| ROIC proxy | 24.29% | 38.88% |
| Return on equity | 24.29% | 38.88% |
| Dividend yield | N/A | 0.23% |
| Beta | 1.47 | 1.27 |
| Debt/equity | 53.30 | 20.03 |
| Current ratio | 1.18 | 1.92 |
| Quick ratio | 0.97 | 1.71 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
AMZN max drawdown21.74%
GOOGL max drawdown20.42%
AMZN max wkly drop14.09%
GOOGL max wkly drop9.46%
5Y risk snapshot
AMZN max drawdown56.15%
GOOGL max drawdown44.32%
AMZN max wkly drop20.35%
GOOGL max wkly drop13.41%
10Y risk snapshot
AMZN max drawdown56.15%
GOOGL max drawdown44.32%
AMZN max wkly drop20.35%
GOOGL max wkly drop15.46%
Performance metrics by period
| Period | Metric | AMZN | GOOGL |
|---|---|---|---|
| 1Y | Growth | +18.33% | +119.09% |
| CAGR | +18.36% | +119.33% | |
| Sharpe ratio | 0.56 | 2.68 | |
| Max drawdown | 21.74% | 20.42% | |
| Max daily drop | 8.27% | 3.86% | |
| Max wkly drop | 14.09% | 9.46% | |
| 5Y | Growth | +53.86% | +208.28% |
| CAGR | +9.01% | +25.28% | |
| Sharpe ratio | 0.29 | 0.73 | |
| Max drawdown | 56.15% | 44.32% | |
| Max daily drop | 14.05% | 9.51% | |
| Max wkly drop | 20.35% | 13.41% | |
| 10Y | Growth | +577.09% | +914.42% |
| CAGR | +21.08% | +26.08% | |
| Sharpe ratio | 0.61 | 0.79 | |
| Max drawdown | 56.15% | 44.32% | |
| Max daily drop | 14.05% | 11.63% | |
| Max wkly drop | 20.35% | 15.46% |
Business comparison
| Category | AMZN | GOOGL |
|---|---|---|
| Company | Amazon.com, Inc. | Alphabet Inc. |
| Sector | Consumer Cyclical | Communication Services |
| Industry | Internet Retail | Internet Content & Information |
| Core business | E-commerce marketplace and fulfilment, AWS cloud infrastructure, digital advertising, Prime subscription, and AI services (Alexa, Bedrock). Investing heavily in AI via Anthropic partnership and AWS AI infrastructure. | Search and advertising (Google Search, YouTube), cloud infrastructure (Google Cloud), consumer hardware, autonomous vehicles (Waymo), and AI research (DeepMind, Gemini). |
| Investor focus | AWS revenue growth and AI workload expansion, advertising revenue growth, retail operating leverage, Prime membership, and Anthropic partnership impact. | Search revenue resilience as AI shifts query behaviour, Google Cloud AI growth, Gemini model competitiveness, YouTube monetisation, and Waymo commercialisation. |
AMZN strengths
- →AWS is the largest public cloud by revenue with strong enterprise relationships and AI infrastructure investment
- →Advertising business is among the fastest-growing large-scale ad platforms globally
- →Retail Prime ecosystem creates durable consumer loyalty and high-margin advertising inventory
GOOGL strengths
- →Google Search is the most profitable advertising channel in history with near-monopoly share
- →Google Cloud growing rapidly with competitive AI infrastructure and strong TPU capabilities
- →YouTube is the largest video platform globally with significant monetisation runway
Risks to watch — AMZN
- →AWS growth rate versus Azure and Google Cloud in AI workloads
- →Retail operating margins remain thin and capital-intensive
- →Antitrust scrutiny on marketplace practices and AWS competitive behaviour
Risks to watch — GOOGL
- →AI-native search engines threatening Google's core query monetisation model
- →Antitrust exposure in Search, advertising tech, and app store distribution
- →Google Cloud revenue scale still significantly below AWS and Azure
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