LIVE
AMZN
Amazon.com, Inc. · E-commerce / Cloud / Technology
$245.22
-10.07% this month
VERSUS
⟷
COMPARE
MSFT
Microsoft Corporation · Technology / Cloud / Software
$411.74
-0.81% this month
AI Score
62.1vs60.7
AMZN ↑1Y Return
+14.82%vs-12.47%
AMZN ↑Forward P/E
24.94xvs21.53x
MSFT ↑Target Upside
+27.14%vs+34.63%
MSFT ↑Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
AMZN
2
MSFT
3
Metrics last refreshed: 6/9/2026
Quick take
AMZN vs MSFT: Amazon vs Microsoft Stock Comparison: AI Score, Valuation, Performance and Upside
Amazon and Microsoft are the two largest cloud infrastructure companies in the world. AWS leads in cloud market share; Azure is growing faster and has stronger enterprise AI monetisation through Copilot. Amazon's profit mix is improving toward higher-margin businesses (ads, AWS); Microsoft already operates at very high margins with a more software-oriented model.
Use this AMZN vs MSFT comparison to choose between the world's largest cloud platform (AWS + ads + retail) and the world's dominant enterprise software and AI platform (Azure + Microsoft 365 + Copilot). Both are compounders; the choice is between Amazon's higher near-term revenue growth potential and Microsoft's higher near-term margin quality.
Live analysis · updated 6/9/2026
MSFT holds the edge across 3 of 5 key metrics in this comparison. AMZN has delivered stronger 1-year price return (+14.82% vs -12.47%), though MSFT trades at the lower forward P/E (21.53x vs 24.94x). MSFT leads on both revenue growth (18.30%) and operating margin (46.33%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for MSFT (+34.63%) than for AMZN (+27.14%).
Comparison scoreboard
MSFT LEADS 3/5AI Score
AMZN ✓62.1
MSFT 60.7
1Y Return
AMZN ✓+14.82%
MSFT -12.47%
Fwd P/E
AMZN 24.94
MSFT ✓21.53
Target Up.
AMZN +27.14%
MSFT ✓+34.63%
Op. Margin
AMZN 13.14%
MSFT ✓46.33%
Normalized 1Y performance
AMZN
MSFT
Recent returns
AMZN
MSFT
Analyst price targets & sentiment
AMZN · 65 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.4/5.0)
Price target range
analyst low$195.00
analyst mean$312.79
current price$245.22
+27.1% upside to analyst mean
MSFT · 54 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.3/5.0)
Price target range
analyst low$400.00
analyst high$870.00
analyst mean$560.95
current price$411.74
+34.6% upside to analyst mean
Who should consider this stock?
AMZN may suit investors who:
- →Want the world's largest cloud provider combined with a dominant e-commerce marketplace and growing advertising business
- →Value Amazon's total ecosystem — Prime, AWS, ads, logistics — as a compounding platform
- →Prefer higher near-term revenue growth potential as retail, AWS, and ads all scale together
- →Are comfortable with higher capex intensity during the AI infrastructure build-out phase
MSFT may suit investors who:
- →Want the world's leading enterprise software platform with Azure cloud growth on top
- →Value Copilot AI monetisation as a tangible, near-term revenue layer across Microsoft 365
- →Prefer higher operating margins and more predictable subscription revenue from enterprise contracts
- →Seek a dividend-paying mega-cap tech stock with a consistent capital return program
Performance & AI score
| Metric | AMZN | MSFT |
|---|---|---|
| AI score | 62.1 | 60.7 |
| AI rank | #145 | #173 |
| Latest close | $245.22 | $411.74 |
| 1M return | -10.07% | -0.81% |
| 6M return | +6.84% | -14.78% |
| 1Y return | +14.82% | -12.47% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | AMZN | MSFT |
|---|---|---|
| 1Y ago | $11.3K (+13.0%) started 2025-06-09 | $8.71K (-12.9%) started 2025-06-09 |
| 5Y ago | $14.95K (+49.5%) started 2021-06-09 | $17.36K (+73.6%) started 2021-06-09 |
| 10Y ago | $67.4K (+574.0%) started 2016-06-09 | $101.09K (+910.9%) started 2016-06-09 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | AMZN | MSFT |
|---|---|---|
| Market cap | $2.65T | $3.1T |
| Trailing P/E | 31.66 | 24.82 |
| Forward P/E | 24.94 | 21.53 |
| Price/Sales | 3.49 | 11.87 |
| EV/Revenue | 3.69 | 9.87 |
| Analyst target | $312.79 | $560.95 |
| Target upside | +27.14% | +34.63% |
Growth, profitability & risk
| Metric | AMZN | MSFT |
|---|---|---|
| Revenue growth | 16.60% | 18.30% |
| Earnings growth | 74.80% | 23.40% |
| EPS growth | +74.80% | +23.40% |
| FCF margin | +1.32% | +11.63% |
| Operating margin | 13.14% | 46.33% |
| Profit margin | 12.22% | 39.34% |
| ROIC proxy | 24.29% | 34.01% |
| Return on equity | 24.29% | 34.01% |
| Dividend yield | N/A | 0.87% |
| Beta | 1.44 | 1.10 |
| Debt/equity | 53.30 | 30.27 |
| Current ratio | 1.18 | 1.28 |
| Quick ratio | 0.97 | 1.14 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
AMZN max drawdown21.74%
MSFT max drawdown34.18%
AMZN max wkly drop14.09%
MSFT max wkly drop14.43%
5Y risk snapshot
AMZN max drawdown56.15%
MSFT max drawdown37.15%
AMZN max wkly drop20.35%
MSFT max wkly drop14.43%
10Y risk snapshot
AMZN max drawdown56.15%
MSFT max drawdown37.15%
AMZN max wkly drop20.35%
MSFT max wkly drop16.36%
Performance metrics by period
| Period | Metric | AMZN | MSFT |
|---|---|---|---|
| 1Y | Growth | +13.02% | -12.91% |
| CAGR | +13.07% | -12.96% | |
| Sharpe ratio | 0.41 | -0.60 | |
| Max drawdown | 21.74% | 34.18% | |
| Max daily drop | 8.27% | 9.99% | |
| Max wkly drop | 14.09% | 14.43% | |
| 5Y | Growth | +49.47% | +67.84% |
| CAGR | +8.37% | +10.92% | |
| Sharpe ratio | 0.28 | 0.35 | |
| Max drawdown | 56.15% | 37.15% | |
| Max daily drop | 14.05% | 9.99% | |
| Max wkly drop | 20.35% | 14.43% | |
| 10Y | Growth | +574.01% | +795.02% |
| CAGR | +21.03% | +24.51% | |
| Sharpe ratio | 0.61 | 0.78 | |
| Max drawdown | 56.15% | 37.15% | |
| Max daily drop | 14.05% | 14.74% | |
| Max wkly drop | 20.35% | 16.36% |
Business comparison
| Category | AMZN | MSFT |
|---|---|---|
| Company | Amazon.com, Inc. | Microsoft Corporation |
| Sector | Consumer Cyclical | Technology |
| Industry | Internet Retail | Software - Infrastructure |
| Core business | Global technology and retail company. AWS is the world's largest cloud provider. Advertising is a $50B+ high-margin business. North America and International e-commerce provide scale. Prime membership, third-party marketplace, and logistics complete the ecosystem. | Global technology company. Azure is the #2 cloud provider. Microsoft 365 (Office, Teams) dominates enterprise productivity. GitHub, LinkedIn, Dynamics, and Xbox round out the portfolio. Copilot AI is embedded across all major products. |
| Investor focus | AWS revenue growth and margin expansion, advertising compound growth, North America retail margin improvement, and AI infrastructure ROI. | Azure growth rate, Microsoft 365 Copilot AI monetisation, operating margin trajectory, and capital return via buybacks and dividends. |
AMZN strengths
- →AWS is the #1 cloud provider globally — a dominant position in the infrastructure layer of the digital economy
- →Advertising is growing rapidly and carries software-like margins, diversifying Amazon's profit mix
- →Prime creates unmatched customer loyalty and enables cross-selling across retail, streaming, and services
MSFT strengths
- →Azure is the #2 cloud provider with strong enterprise relationships and AI workload momentum
- →Microsoft 365 is the global enterprise productivity standard — extremely sticky with low churn
- →Copilot AI integration across Microsoft's entire product suite positions it as the leading enterprise AI platform
Risks to watch — AMZN
- →Heavy AI and data center capex is significant — the market is watching whether AI revenue ramp justifies the spend
- →Retail e-commerce margins are structurally lower than cloud and ads, limiting blended margin expansion
- →Regulatory scrutiny of marketplace practices, logistics, and cloud market power
Risks to watch — MSFT
- →AI infrastructure capex is rising significantly — Microsoft is investing heavily to support Azure AI demand
- →Activision integration complexity and gaming segment margin management
- →Azure growth must sustain elevated rates to justify the AI infrastructure investment thesis
Frequently asked questions
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