LIVE
META
Meta Platforms, Inc. · Technology / Social Media
$585.39
-3.98% this month
VERSUS
⟷
COMPARE
GOOGL
Alphabet Inc. · Technology
$363.31
-9.35% this month
AI Score
53.6vs68.1
GOOGL ↑1Y Return
-16.10%vs+109.18%
GOOGL ↑Forward P/E
16.40xvs25.48x
META ↑Target Upside
+39.76%vs+17.00%
META ↑Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
META
3
GOOGL
2
Metrics last refreshed: 6/9/2026
Quick take
META vs GOOGL: Meta vs Alphabet Stock Comparison: AI Score, Valuation, Performance and Upside
Meta and Alphabet are the two dominant US digital advertising platforms, together capturing the majority of global digital ad spend. Meta's revenue is more concentrated in social media advertising but is compounding faster through AI-driven targeting and Reels; Alphabet is more diversified with Search, YouTube, and Cloud, but faces a more direct existential challenge from AI-native search alternatives.
Use this META vs GOOGL comparison to choose between two of the most profitable businesses in the world. Meta is accelerating through AI ad efficiency; Alphabet must navigate AI disruption of its Search core while growing Cloud. Both are high-quality, cash-generative franchises at historically reasonable valuations for their earnings power.
Live analysis · updated 6/9/2026
META holds the edge across 3 of 5 key metrics in this comparison. GOOGL has delivered stronger 1-year price return (+109.18% vs -16.10%), though META trades at the lower forward P/E (16.40x vs 25.48x). META leads on both revenue growth (33.10%) and operating margin (40.62%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for META (+39.76%) than for GOOGL (+17.00%).
Comparison scoreboard
META LEADS 3/5AI Score
META 53.6
GOOGL ✓68.1
1Y Return
META -16.10%
GOOGL ✓+109.18%
Fwd P/E
META ✓16.40
GOOGL 25.48
Target Up.
META ✓+39.76%
GOOGL +17.00%
Op. Margin
META ✓40.62%
GOOGL 36.12%
Normalized 1Y performance
META
GOOGL
Recent returns
META
GOOGL
Analyst price targets & sentiment
META · 62 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.5/5.0)
Price target range
analyst low$466.00
analyst high$935.00
analyst mean$828.80
current price$585.39
+39.8% upside to analyst mean
GOOGL · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$160.00
analyst mean$431.19
current price$363.31
+17.0% upside to analyst mean
Who should consider this stock?
META may suit investors who:
- →Want exposure to AI-accelerated advertising efficiency compounding revenue and margins
- →Value Meta's unique multi-platform social media scale (Facebook, Instagram, WhatsApp, Threads)
- →Are comfortable with Reality Labs losses as a long-duration speculative call on AR/VR
- →Prefer faster near-term revenue growth in the advertising segment
GOOGL may suit investors who:
- →Want more business diversification spanning search, video, cloud, and autonomous vehicles
- →Value Google Cloud's improving margins and AI workload demand as a second growth engine
- →Prefer a lower single-platform concentration risk than Meta's social media dependence
- →Are comfortable with near-term AI disruption uncertainty in exchange for Search's long-term defensibility
Performance & AI score
| Metric | META | GOOGL |
|---|---|---|
| AI score | 53.6 | 68.1 |
| AI rank | #311 | #60 |
| Latest close | $585.39 | $363.31 |
| 1M return | -3.98% | -9.35% |
| 6M return | -13.07% | +13.09% |
| 1Y return | -16.10% | +109.18% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | META | GOOGL |
|---|---|---|
| 1Y ago | $8.43K (-15.7%) started 2025-06-09 | $20.63K (+106.3%) started 2025-06-09 |
| 5Y ago | $17.89K (+78.9%) started 2021-06-09 | $30.47K (+204.7%) started 2021-06-09 |
| 10Y ago | $49.84K (+398.4%) started 2016-06-09 | $98.8K (+888.0%) started 2016-06-09 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | META | GOOGL |
|---|---|---|
| Market cap | $1.51T | $4.49T |
| Trailing P/E | 21.55 | 28.09 |
| Forward P/E | 16.40 | 25.48 |
| Price/Sales | 10.30 | 5.88 |
| EV/Revenue | 7.03 | 10.49 |
| Analyst target | $828.80 | $431.19 |
| Target upside | +39.76% | +17.00% |
Growth, profitability & risk
| Metric | META | GOOGL |
|---|---|---|
| Revenue growth | 33.10% | 21.80% |
| Earnings growth | 62.40% | 82.00% |
| EPS growth | +62.40% | +82.00% |
| FCF margin | +11.89% | +6.61% |
| Operating margin | 40.62% | 36.12% |
| Profit margin | 32.84% | 37.92% |
| ROIC proxy | 32.93% | 38.88% |
| Return on equity | 32.93% | 38.88% |
| Dividend yield | 0.35% | 0.24% |
| Beta | 1.23 | 1.24 |
| Debt/equity | 35.61 | 20.03 |
| Current ratio | 2.35 | 1.92 |
| Quick ratio | 2.11 | 1.71 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
META max drawdown33.45%
GOOGL max drawdown20.42%
META max wkly drop16.52%
GOOGL max wkly drop9.46%
5Y risk snapshot
META max drawdown76.74%
GOOGL max drawdown44.32%
META max wkly drop30.98%
GOOGL max wkly drop13.41%
10Y risk snapshot
META max drawdown76.74%
GOOGL max drawdown44.32%
META max wkly drop30.98%
GOOGL max wkly drop15.46%
Performance metrics by period
| Period | Metric | META | GOOGL |
|---|---|---|---|
| 1Y | Growth | -15.66% | +106.32% |
| CAGR | -15.72% | +106.95% | |
| Sharpe ratio | -0.43 | 2.49 | |
| Max drawdown | 33.45% | 20.42% | |
| Max daily drop | 11.33% | 3.86% | |
| Max wkly drop | 16.52% | 9.46% | |
| 5Y | Growth | +78.09% | +203.20% |
| CAGR | +12.24% | +24.85% | |
| Sharpe ratio | 0.38 | 0.72 | |
| Max drawdown | 76.74% | 44.32% | |
| Max daily drop | 26.39% | 9.51% | |
| Max wkly drop | 30.98% | 13.41% | |
| 10Y | Growth | +396.08% | +883.26% |
| CAGR | +17.38% | +25.69% | |
| Sharpe ratio | 0.49 | 0.78 | |
| Max drawdown | 76.74% | 44.32% | |
| Max daily drop | 26.39% | 11.63% | |
| Max wkly drop | 30.98% | 15.46% |
Business comparison
| Category | META | GOOGL |
|---|---|---|
| Company | Meta Platforms, Inc. | Alphabet Inc. |
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
| Core business | Owner of Facebook, Instagram, WhatsApp, and Threads. Generates over 97% of revenue from digital advertising. Also investing heavily in AI infrastructure and Reality Labs (VR/AR hardware and metaverse). | Owner of Google Search, YouTube, Google Cloud, Android, Chrome, Waymo, and DeepMind. Google Search and YouTube advertising account for the majority of revenue, with Google Cloud as a fast-growing second pillar. |
| Investor focus | Ad revenue growth driven by Reels monetisation, AI-powered ad targeting, Instagram commerce, WhatsApp business messaging, and Reality Labs loss trajectory. | Search advertising resilience vs AI disruption risk, YouTube CTV growth, Google Cloud margin expansion, and AI Overviews impact on query monetisation. |
META strengths
- →Three of the world's five largest social platforms — unmatched daily active user scale and engagement time
- →AI-driven ad targeting (Advantage+) is compounding advertiser ROI and pricing power
- →Exceptional free cash flow generation with a growing buyback and dividend program
GOOGL strengths
- →Google Search is the most-used product on the internet — a near-irreplaceable starting point for commercial queries
- →Google Cloud is the third-largest cloud provider and improving margins with AI workload demand
- →YouTube is the world's dominant video platform with strong CTV ad market share
Risks to watch — META
- →Reality Labs continues generating multi-billion dollar annual losses with uncertain long-term payoff
- →Regulatory risk across EU privacy, US antitrust, and content moderation enforcement
- →Heavy AI infrastructure capex — data center spending is compressing near-term free cash flow
Risks to watch — GOOGL
- →AI-native search competitors (ChatGPT, Perplexity) represent the first credible long-term challenge to Google Search
- →DOJ antitrust rulings could force structural changes to search distribution and ad business
- →AI Overviews in Search could reduce click-through rates to traditional ads over time
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