LIVE
APP
AppLovin Corporation · Technology - Mobile Advertising & Gaming
$469.71
-1.51% this month
VERSUS
⟷
COMPARE
MGNI
Magnite, Inc. · Technology - Connected TV & Digital Advertising SSP
$17.89
+33.61% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
APP
3
MGNI
1
Comparison scoreboard
APP LEADS 3/5AI Score
APP ✓58.9
MGNI 33.2
1Y Return
APP ✓+36.40%
MGNI -4.94%
Fwd P/E
APP 21.42
MGNI ✓14.47
Target Up.
APP ✓+37.98%
MGNI +23.35%
Op. Margin
APP N/A
MGNI N/A
Metrics last refreshed: 6/20/2026
Quick take
APP vs MGNI Stock Comparison: AI Score, Valuation, Performance and Upside
APP (AppLovin) is one of the fastest-growing advertising technology companies with its AI-powered AXON mobile advertising platform delivering exceptional ROI for app marketers, while MGNI (Magnite) is a CTV and digital advertising supply-side platform serving publishers and streaming services. These companies serve different sides of the advertising ecosystem — the demand side (advertisers) vs supply side (publishers).
APP vs MGNI contrasts a high-growth AI-powered demand-side advertising platform with dramatic performance results against an independent supply-side advertising platform serving the emerging CTV and streaming advertising ecosystem.
Live analysis · updated 6/20/2026
APP holds the edge across 3 of 5 key metrics in this comparison. APP has delivered stronger 1-year price return (+36.40% vs -4.94%), though MGNI trades at the lower forward P/E (14.47x vs 21.42x). Analyst consensus implies meaningfully more upside for APP (+37.98%) than for MGNI (+23.35%).
Normalized 1Y performance
APP
MGNI
Recent returns
APP
MGNI
Analyst price targets & sentiment
APP · 30 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.5/5.0)
Price target range
analyst low$340.00
analyst high$860.00
analyst mean$648.10
current price$469.71
+38.0% upside to analyst mean
MGNI · 15 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.5/5.0)
Price target range
analyst low$15.00
analyst high$39.00
analyst mean$22.07
current price$17.89
+23.3% upside to analyst mean
Who should consider this stock?
APP may suit investors who:
- →Want high-growth exposure to AppLovin's AXON AI advertising platform delivering superior ROAS in mobile app marketing
- →See e-commerce advertising expansion as the next large market for AXON's AI recommendation capabilities
- →Are comfortable with premium growth valuations for a company demonstrating extraordinary revenue growth momentum
MGNI may suit investors who:
- →Want independent CTV advertising supply-side platform exposure as streaming services add ad-supported tiers
- →Value Magnite's publisher-independence positioning versus SSPs owned by media companies competing with publishers
- →See the CTV advertising market growth trajectory as a multi-year tailwind for independent streaming ad technology platforms
Performance & AI score
| Metric | APP | MGNI |
|---|---|---|
| AI score | 58.9 | 33.2 |
| AI rank | #184 | #1962 |
| Latest close | $469.71 | $17.89 |
| 1M return | -1.51% | +33.61% |
| 6M return | -28.52% | +7.13% |
| 1Y return | +36.40% | -4.94% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | APP | MGNI |
|---|---|---|
| 1Y ago | $13.64K (+36.4%) started 2025-06-18 | $9.51K (-4.9%) started 2025-06-18 |
| 5Y ago | $53.25K (+432.5%) started 2021-06-18 | $6.07K (-39.3%) started 2021-06-18 |
| 10Y ago | $72.04K (+620.4%) started 2021-04-15 | $12.73K (+27.3%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | APP | MGNI |
|---|---|---|
| Market cap | $157.79B | $2.56B |
| Trailing P/E | 40.88 | 17.04 |
| Forward P/E | 21.42 | 14.47 |
| Price/Sales | 25.60 | 3.55 |
| EV/Revenue | 28.25 | 4.02 |
| Analyst target | $648.10 | $22.07 |
| Target upside | +37.98% | +23.35% |
Growth, profitability & risk
| Metric | APP | MGNI |
|---|---|---|
| Revenue growth | 59.00% | 5.50% |
| Earnings growth | 113.10% | N/A |
| EPS growth | +113.10% | N/A |
| FCF margin | +51.59% | +0.21% |
| Operating margin | N/A | N/A |
| Profit margin | 64.29% | 21.96% |
| ROIC proxy | 266.44% | 19.12% |
| Return on equity | 266.44% | 19.12% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 2.46 | 2.31 |
| Debt/equity | 162.89 | 46.81 |
| Current ratio | 3.24 | 1.02 |
| Quick ratio | 3.16 | 1.00 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
APP max drawdown49.99%
MGNI max drawdown57.77%
APP max wkly drop34.08%
MGNI max wkly drop24.90%
5Y risk snapshot
APP max drawdown91.90%
MGNI max drawdown84.35%
APP max wkly drop34.08%
MGNI max wkly drop45.84%
10Y risk snapshot
APP max drawdown91.90%
MGNI max drawdown90.65%
APP max wkly drop34.08%
MGNI max wkly drop46.91%
Performance metrics by period
| Period | Metric | APP | MGNI |
|---|---|---|---|
| 1Y | Growth | +36.40% | -4.94% |
| CAGR | +36.43% | -4.94% | |
| Sharpe ratio | 0.74 | 0.12 | |
| Max drawdown | 49.99% | 57.77% | |
| Max daily drop | 19.68% | 18.21% | |
| Max wkly drop | 34.08% | 24.90% | |
| 5Y | Growth | +432.49% | -39.34% |
| CAGR | +39.73% | -9.51% | |
| Sharpe ratio | 0.75 | 0.17 | |
| Max drawdown | 91.90% | 84.35% | |
| Max daily drop | 20.12% | 35.09% | |
| Max wkly drop | 34.08% | 45.84% | |
| 10Y | Growth | +620.41% | +27.33% |
| CAGR | +46.46% | +2.45% | |
| Sharpe ratio | 0.81 | 0.35 | |
| Max drawdown | 91.90% | 90.65% | |
| Max daily drop | 20.12% | 40.00% | |
| Max wkly drop | 34.08% | 46.91% |
Business comparison
| Category | APP | MGNI |
|---|---|---|
| Company | AppLovin Corporation | Magnite, Inc. |
| Sector | Technology - Mobile Advertising & Gaming | Technology - Connected TV & Digital Advertising SSP |
| Industry | N/A | N/A |
| Core business | AppLovin operates an AI-powered advertising software platform (AXON) for mobile app marketers to acquire users, alongside its own portfolio of mobile gaming apps. The AXON advertising network has driven explosive revenue growth as its AI recommendation engine achieves superior ROAS (return on ad spend) for advertiser customers. | Magnite is an independent advertising supply-side platform (SSP) that helps digital publishers and streaming services monetize their ad inventory, with strong presence in connected TV (CTV) advertising alongside digital audio and web advertising. |
| Investor focus | Investors track AppLovin's Software Platform revenue growth (the high-margin AXON advertising business), Software EBITDA margins, and whether the exceptional ROAS performance of AXON is sustainable and expandable beyond mobile gaming into e-commerce and other verticals. | Investors track Magnite's CTV advertising revenue growth as streaming services add ad-supported tiers, contribution ex-TAC margin improvement, and the competitive position of Magnite as an independent SSP amid consolidation in the advertising technology industry. |
APP strengths
- →AXON AI advertising platform has demonstrated extraordinary performance for mobile app advertisers — the revenue growth acceleration reflects genuine advertiser demand for superior ROAS outcomes
- →High-margin Software Platform business scales with minimal variable cost as more advertisers are added to the AXON network
- →Expansion into e-commerce advertising (testing AppLovin for e-commerce brands beyond gaming apps) opens an enormous market beyond mobile gaming
MGNI strengths
- →Connected TV is one of the fastest-growing advertising channels as streaming services add ad-supported tiers to grow subscriber bases
- →Independence from major media companies makes Magnite attractive to publishers seeking an SSP without direct competition from the platform selling their ads
- →SpringServe ad server integration provides a more complete CTV monetization solution for streaming publishers
Risks to watch — APP
- →AppLovin's exceptional performance has driven a very high valuation multiple that requires continued growth acceleration to justify
- →E-commerce advertising expansion faces competition from Google, Meta, and TikTok which have deep e-commerce advertising capabilities and more first-party data
- →App business (owned gaming apps) is lower-margin and declining as management focuses on the software platform — creates complexity in financial reporting
Risks to watch — MGNI
- →CTV SSP market is becoming more competitive with Google, Trade Desk, and major streamers (NBCUniversal, Disney) building proprietary ad technology
- →SSP consolidation has been ongoing — Magnite itself resulted from mergers with Rubicon Project and SpotX — but industry dynamics may require further consolidation
- →Contribution margin pressure from pricing competition in programmatic advertising markets affects SSP economics
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