LIVE
SHOP
Shopify Inc. · E-commerce SaaS
$111.31
+0.82% this month
VERSUS
⟷
COMPARE
AMZN
Amazon.com, Inc. · E-commerce / Cloud / Technology
$245.22
-10.07% this month
AI Score
75.1vs62.1
SHOP ↑1Y Return
+3.26%vs+14.82%
AMZN ↑Forward P/E
47.74xvs24.94x
AMZN ↑Target Upside
+34.86%vs+27.14%
SHOP ↑Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
SHOP
2
AMZN
2
Metrics last refreshed: 6/9/2026
Quick take
SHOP vs AMZN: Shopify vs Amazon Stock Comparison: AI Score, Valuation, Performance and Upside
Shopify and Amazon serve different sides of the e-commerce ecosystem. Amazon is the marketplace where consumers shop; Shopify is the platform where independent merchants build their own stores. They are increasingly intertwined — Shopify merchants can access Amazon's Prime logistics. Shopify is a pure-play on the independent merchant economy; Amazon is a technology conglomerate where e-commerce is one of several businesses.
Use this SHOP vs AMZN comparison to understand two distinct models in e-commerce. Shopify empowers independent brands with owned distribution; Amazon provides reach and logistics for marketplace sellers. The choice is between a high-growth SaaS platform bet on merchant sovereignty and a diversified technology giant where cloud and advertising drive most of the value.
Live analysis · updated 6/9/2026
SHOP and AMZN are closely matched — they split the tracked metrics evenly. AMZN leads on both 1-year return (+14.82%) and forward P/E (24.94x vs 47.74x for SHOP), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for SHOP (+34.86%) than for AMZN (+27.14%).
Comparison scoreboard
MIXED SETUPAI Score
SHOP ✓75.1
AMZN 62.1
1Y Return
SHOP +3.26%
AMZN ✓+14.82%
Fwd P/E
SHOP 47.74
AMZN ✓24.94
Target Up.
SHOP ✓+34.86%
AMZN +27.14%
Op. Margin
SHOP N/A
AMZN 13.14%
Normalized 1Y performance
SHOP
AMZN
Recent returns
SHOP
AMZN
Analyst price targets & sentiment
SHOP · 45 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$105.00
analyst high$200.00
analyst mean$150.11
current price$111.31
+34.9% upside to analyst mean
AMZN · 65 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.4/5.0)
Price target range
analyst low$195.00
analyst mean$312.79
current price$245.22
+27.1% upside to analyst mean
Who should consider this stock?
SHOP may suit investors who:
- →Want a pure-play on the growth of independent direct-to-consumer e-commerce merchant adoption
- →Value Shopify Payments and financial services as a compounding higher-margin revenue layer
- →Believe merchants increasingly prefer owned channels over Amazon's marketplace dependency
- →Are comfortable with a premium SaaS valuation that prices in multi-year GMV and revenue growth
AMZN may suit investors who:
- →Want the world's largest cloud provider (AWS) combined with the dominant US marketplace
- →Value advertising and AWS as compounding high-margin businesses diversifying beyond e-commerce
- →Prefer a larger, more diversified technology company with multiple independent profit engines
- →Are comfortable with higher capex intensity during the AI infrastructure investment cycle
Performance & AI score
| Metric | SHOP | AMZN |
|---|---|---|
| AI score | 75.1 | 62.1 |
| AI rank | #29 | #145 |
| Latest close | $111.31 | $245.22 |
| 1M return | +0.82% | -10.07% |
| 6M return | -29.73% | +6.84% |
| 1Y return | +3.26% | +14.82% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | SHOP | AMZN |
|---|---|---|
| 1Y ago | $10.33K (+3.3%) started 2025-06-09 | $11.3K (+13.0%) started 2025-06-09 |
| 5Y ago | $9.16K (-8.4%) started 2021-06-09 | $14.95K (+49.5%) started 2021-06-09 |
| 10Y ago | $378.48K (+3684.8%) started 2016-06-09 | $67.4K (+574.0%) started 2016-06-09 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | SHOP | AMZN |
|---|---|---|
| Market cap | $144.44B | $2.65T |
| Trailing P/E | 109.13 | 31.66 |
| Forward P/E | 47.74 | 24.94 |
| Price/Sales | 11.68 | 3.49 |
| EV/Revenue | 11.18 | 3.69 |
| Analyst target | $150.11 | $312.79 |
| Target upside | +34.86% | +27.14% |
Growth, profitability & risk
| Metric | SHOP | AMZN |
|---|---|---|
| Revenue growth | 34.30% | 16.60% |
| Earnings growth | N/A | 74.80% |
| EPS growth | N/A | +74.80% |
| FCF margin | +10.16% | +1.32% |
| Operating margin | N/A | 13.14% |
| Profit margin | 10.77% | 12.22% |
| ROIC proxy | 11.31% | 24.29% |
| Return on equity | 11.31% | 24.29% |
| Dividend yield | N/A | N/A |
| Beta | 2.59 | 1.44 |
| Debt/equity | 1.43 | 53.30 |
| Current ratio | 6.20 | 1.18 |
| Quick ratio | 4.53 | 0.97 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
SHOP max drawdown46.71%
AMZN max drawdown21.74%
SHOP max wkly drop22.56%
AMZN max wkly drop14.09%
5Y risk snapshot
SHOP max drawdown84.82%
AMZN max drawdown56.15%
SHOP max wkly drop34.38%
AMZN max wkly drop20.35%
10Y risk snapshot
SHOP max drawdown84.82%
AMZN max drawdown56.15%
SHOP max wkly drop34.38%
AMZN max wkly drop20.35%
Performance metrics by period
| Period | Metric | SHOP | AMZN |
|---|---|---|---|
| 1Y | Growth | +3.26% | +13.02% |
| CAGR | +3.26% | +13.07% | |
| Sharpe ratio | 0.26 | 0.41 | |
| Max drawdown | 46.71% | 21.74% | |
| Max daily drop | 15.62% | 8.27% | |
| Max wkly drop | 22.56% | 14.09% | |
| 5Y | Growth | -8.43% | +49.47% |
| CAGR | -1.75% | +8.37% | |
| Sharpe ratio | 0.23 | 0.28 | |
| Max drawdown | 84.82% | 56.15% | |
| Max daily drop | 18.59% | 14.05% | |
| Max wkly drop | 34.38% | 20.35% | |
| 10Y | Growth | +3684.77% | +574.01% |
| CAGR | +43.82% | +21.03% | |
| Sharpe ratio | 0.84 | 0.61 | |
| Max drawdown | 84.82% | 56.15% | |
| Max daily drop | 18.59% | 14.05% | |
| Max wkly drop | 34.38% | 20.35% |
Business comparison
| Category | SHOP | AMZN |
|---|---|---|
| Company | Shopify Inc. | Amazon.com, Inc. |
| Sector | E-commerce SaaS | Consumer Cyclical |
| Industry | N/A | Internet Retail |
| Core business | Commerce operating system powering over 2 million merchants globally. Revenue includes subscriptions (merchant plans), merchant solutions (payments, shipping, capital, markets), and enterprise (Shopify Plus). Shopify Payments and Shopify Capital are high-growth financial services layers. | Global technology and e-commerce company. Amazon marketplace has 200M+ Prime members. AWS is the world's largest cloud provider. Advertising is a $50B+ annual business. Fulfillment By Amazon (FBA) enables third-party merchant logistics. |
| Investor focus | GMV growth, merchant solutions revenue attach rate, Shopify Payments penetration, international expansion, and operating leverage as revenue scales. | AWS cloud growth, advertising compound revenue, North America retail margin improvement, and AI infrastructure investment returns. |
SHOP strengths
- →Merchants choose Shopify over Amazon marketplace because they control their own brand, data, and customer relationships
- →Shopify Payments is a high-margin financial services layer growing faster than subscriptions
- →Two-sided ecosystem — merchants and buyers — creates network effects as Shopify's platform scale grows
AMZN strengths
- →Unmatched e-commerce logistics infrastructure — same-day and one-day delivery capabilities most competitors cannot match
- →AWS and advertising generate the majority of Amazon's operating profit and are both fast-growing
- →Prime membership lock-in creates customer loyalty that drives both retail and digital media revenue
Risks to watch — SHOP
- →Shopify sold its logistics business in 2023 — direct fulfilment capability is now reliant on partners vs Amazon's vertical integration
- →Enterprise (Shopify Plus) competition from commercetools, Salesforce Commerce Cloud, and SAP
- →Take rate expansion depends on merchants adopting Shopify financial products — not all will
Risks to watch — AMZN
- →Amazon and Shopify are increasingly partners as well as competitors — Shopify merchants can use Buy With Prime
- →Regulatory scrutiny of marketplace practices and FBA terms for third-party sellers
- →Heavy AI capex is being closely watched — the market expects AWS AI revenue to justify the infrastructure spend
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