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DOMO
Domo, Inc. · Technology - Business Intelligence & Data Platform
$3.57
+6.73% this month
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MSFT
Microsoft Corporation (Power BI) · Technology - Business Intelligence & Cloud Software (Microsoft)
$383.34
-6.90% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
DOMO
0
MSFT
4
Comparison scoreboard
MSFT LEADS 4/5AI Score
DOMO 22.6
MSFT ✓58.5
1Y Return
DOMO -76.10%
MSFT ✓-22.98%
Fwd P/E
DOMO 33.06
MSFT ✓20.16
Target Up.
DOMO +21.38%
MSFT ✓+43.70%
Op. Margin
DOMO N/A
MSFT 46.33%
Metrics last refreshed: 7/9/2026
Quick take
DOMO vs MSFT BI: Domo vs Power BI (Microsoft): AI Score, Valuation, Performance and Upside
DOMO and Microsoft Power BI (MSFT) are both business intelligence platforms but with very different competitive positions — Power BI is the world's most widely deployed BI tool (backed by Microsoft's 400M+ Microsoft 365 users, near-zero incremental cost bundling, and deep Excel/Azure integration), while Domo is an independent cloud BI company competing on simplicity, mobile-first design, and pre-built data connectors but facing intense pricing pressure against Power BI's bundled approach.
DOMO vs Power BI (MSFT) is standalone cloud BI democratizing data access with mobile-first design (Domo's connected data platform with 1,000+ connectors, drag-and-drop dashboards, and executive mobile focus — facing severe pricing disadvantage versus bundled Power BI) versus Microsoft's dominant bundled BI tool embedded in the world's largest enterprise software suite (Power BI's inclusion in Microsoft 365, deep Excel integration, and Microsoft Fabric data platform positioning Power BI as effectively free for most enterprise customers) — standalone premium BI versus dominant bundled platform.
Live analysis · updated 7/9/2026
MSFT holds the edge across 4 of 5 key metrics in this comparison. MSFT leads on both 1-year return (-22.98%) and forward P/E quality (20.16x vs 33.06x for DOMO), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for MSFT (+43.70%) than for DOMO (+21.38%).
Normalized 1Y performance
DOMO
MSFT
Recent returns
DOMO
MSFT
Analyst price targets & sentiment
DOMO · 6 analysts
Price target range
analyst low$2.25
analyst high$7.00
analyst mean$4.33
current price$3.57
+21.4% upside to analyst mean
MSFT · 54 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.3/5.0)
Price target range
analyst low$400.00
analyst high$870.00
analyst mean$561.11
current price$383.34
+43.7% upside to analyst mean
Who should consider this stock?
DOMO may suit investors who:
- →Believe Domo's differentiated UX (mobile-first, executive-oriented, no-code dashboard creation) and pre-built connector library provide genuine value beyond what Power BI's Excel-centric approach offers for business user self-service analytics
- →See Domo's AI-powered analytics features and Domo Everywhere (embedding Domo dashboards in customer-facing applications) as creating new use cases that expand beyond traditional enterprise BI into data-as-a-product applications
- →Are comfortable with Domo's challenging competitive environment versus Power BI in exchange for a potential recovery story if Domo demonstrates revenue stabilization and a credible path to FCF breakeven
MSFT/Power BI may suit investors who:
- →Want exposure to the dominant enterprise BI platform through Microsoft shares rather than a standalone BI investment — owning MSFT provides Power BI exposure alongside Azure, Microsoft 365, GitHub, LinkedIn, and Copilot AI
- →Believe Microsoft Fabric's integration of storage, data engineering, and Power BI will capture enterprise data platform spending that would otherwise go to Snowflake, Databricks, and Tableau
- →Value Microsoft's demonstrated ability to bundle and deploy productivity software at enterprise scale — Power BI's ubiquity is a function of Microsoft's distribution power, which remains unmatched by any standalone software vendor
Performance & AI score
| Metric | DOMO | MSFT |
|---|---|---|
| AI score | 22.6 | 58.5 |
| AI rank | #3948 | #169 |
| Latest close | $3.57 | $383.34 |
| 1M return | +6.73% | -6.90% |
| 6M return | -57.50% | -19.89% |
| 1Y return | -76.10% | -22.98% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | DOMO | MSFT |
|---|---|---|
| 1Y ago | $2.39K (-76.1%) started 2025-07-08 | $7.72K (-22.8%) started 2025-07-08 |
| 5Y ago | $429.81 (-95.7%) started 2021-07-08 | $14.75K (+47.5%) started 2021-07-09 |
| 10Y ago | $1.31K (-86.9%) started 2018-06-29 | $92.39K (+823.9%) started 2016-07-11 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | DOMO | MSFT |
|---|---|---|
| Market cap | $161.19M | $2.9T |
| Trailing P/E | N/A | 23.26 |
| Forward P/E | 33.06 | 20.16 |
| Price/Sales | 0.51 | 11.87 |
| EV/Revenue | 0.85 | 9.26 |
| Analyst target | $4.33 | $561.11 |
| Target upside | +21.38% | +43.70% |
Growth, profitability & risk
| Metric | DOMO | MSFT |
|---|---|---|
| Revenue growth | -0.90% | 18.30% |
| Earnings growth | N/A | 23.40% |
| EPS growth | N/A | +23.40% |
| FCF margin | +12.77% | +11.63% |
| Operating margin | N/A | 46.33% |
| Profit margin | -17.43% | 39.34% |
| ROIC proxy | N/A | 34.01% |
| Return on equity | N/A | 34.01% |
| Dividend yield | 0.00% | 0.93% |
| Beta | 1.80 | 1.13 |
| Debt/equity | N/A | 30.27 |
| Current ratio | 0.31 | 1.28 |
| Quick ratio | 0.24 | 1.14 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
DOMO max drawdown89.01%
MSFT max drawdown34.91%
DOMO max wkly drop37.69%
MSFT max wkly drop14.43%
5Y risk snapshot
DOMO max drawdown97.95%
MSFT max drawdown37.15%
DOMO max wkly drop37.79%
MSFT max wkly drop14.43%
10Y risk snapshot
DOMO max drawdown97.95%
MSFT max drawdown37.15%
DOMO max wkly drop39.30%
MSFT max wkly drop16.36%
Performance metrics by period
| Period | Metric | DOMO | MSFT |
|---|---|---|---|
| 1Y | Growth | -76.10% | -22.81% |
| CAGR | -76.13% | -22.84% | |
| Sharpe ratio | -0.97 | -0.99 | |
| Max drawdown | 89.01% | 34.91% | |
| Max daily drop | 37.12% | 9.99% | |
| Max wkly drop | 37.69% | 14.43% | |
| 5Y | Growth | -95.70% | +42.58% |
| CAGR | -46.71% | +7.36% | |
| Sharpe ratio | -0.47 | 0.23 | |
| Max drawdown | 97.95% | 37.15% | |
| Max daily drop | 37.12% | 9.99% | |
| Max wkly drop | 37.79% | 14.43% | |
| 10Y | Growth | -86.92% | +717.92% |
| CAGR | -22.39% | +23.41% | |
| Sharpe ratio | 0.01 | 0.75 | |
| Max drawdown | 97.95% | 37.15% | |
| Max daily drop | 37.45% | 14.74% | |
| Max wkly drop | 39.30% | 16.36% |
Business comparison
| Category | DOMO | MSFT |
|---|---|---|
| Company | Domo, Inc. | Microsoft Corporation (Power BI) |
| Sector | Technology - Business Intelligence & Data Platform | Technology |
| Industry | N/A | Software - Infrastructure |
| Core business | Domo is a cloud-based business intelligence and data platform focused on democratizing data access across organizations — enabling non-technical business users (executives, sales managers, marketing teams) to create dashboards, visualize data, and receive alerts without requiring IT or data engineering. Domo's platform connects to 1,000+ data sources (Salesforce, Google Analytics, AWS, Excel, SQL databases), transforms and blends that data, and presents it through drag-and-drop dashboard creation. Domo also includes data apps (low-code apps built on Domo data), workflow automation, and AI-assisted data analysis. Domo was founded in 2010 by Josh James (founder of Omniture, acquired by Adobe) and is headquartered in American Fork, Utah. | Microsoft Power BI is Microsoft's business intelligence and data visualization platform, part of the Microsoft 365 ecosystem and Fabric data platform. Power BI Desktop (free download) allows analysts to build data models and visualizations; Power BI Service (cloud) allows sharing reports with the organization; Power BI Premium provides advanced enterprise features. Power BI is deeply integrated with Excel (millions of users already use Excel for data analysis and Power BI extends this to shareable dashboards), Azure (Azure Synapse, Azure Data Factory, Azure Analysis Services data sources), and Microsoft Teams (embedded Power BI dashboards in Teams channels). Microsoft Fabric (announced 2023) integrates Power BI with OneLake (unified data storage), Data Factory, Synapse, and other data services into a comprehensive data analytics platform. |
| Investor focus | Investors track Domo's annual recurring revenue (ARR) growth, subscription revenue growth (Domo's primary metric), gross margin improvement, and path to profitability (Domo has been persistently GAAP-negative and free cash flow-negative, making the profitability timeline a key investor concern). | Power BI is not separately reported by Microsoft — Power BI revenue is included in Microsoft's Productivity and Business Processes or Intelligent Cloud segments; Power BI's primary value to Microsoft is as a retention and monetization driver within Microsoft 365 rather than a standalone revenue center. |
DOMO strengths
- →Domo's data democratization approach enables faster business insights without IT bottlenecks — business users self-serve dashboards from Domo's pre-built data connectors without waiting for IT to build data pipelines; reducing time-to-insight is valuable in fast-moving businesses
- →Mobile-first design and executive-oriented UX provides a differentiated experience versus Power BI's desktop-centric heritage — Domo's mobile app (Domo CEO, Domo mobile) is designed for executives viewing dashboards on phones; the mobile BI use case differentiates Domo from tools designed primarily for desktop analyst use
- →1,000+ pre-built data connectors reduce data integration complexity for business users — Domo's connector library covers the most common business data sources (Salesforce, Google Ads, Facebook Ads, Shopify, NetSuite) enabling non-technical users to connect data without engineering support
MSFT strengths
- →Power BI is deeply embedded in the Microsoft ecosystem that most enterprises already use — 400M+ Microsoft 365 users are potential Power BI users; analysts already using Excel for data work find Power BI an extension of familiar tools (Power Query in Excel is the same data transformation engine used in Power BI); no procurement friction for enterprises already on Microsoft 365
- →Power BI pricing is extremely competitive, often bundled with Microsoft 365 E3/E5 — Power BI Pro ($10/user/month) is often included in Microsoft 365 enterprise plans; this makes Power BI effectively 'free' for enterprises already paying for Office; competing against free is extremely difficult for any standalone BI vendor
- →Microsoft Fabric positions Power BI within a comprehensive data platform — Microsoft Fabric integrates data storage, data engineering, real-time analytics, and BI in one unified platform on OneLake (unified data lake); Power BI is the visualization layer of a complete end-to-end data platform that competes with Snowflake + dbt + Tableau stacks
Risks to watch — DOMO
- →Microsoft Power BI is essentially free for Microsoft 365 enterprise subscribers, making Domo hard to justify on cost alone — Power BI Pro ($10/user/month) or Premium ($20/user/month) is included in many Microsoft 365 E5 plans; enterprises paying for Microsoft 365 can deploy Power BI with minimal incremental cost; Domo charges $50-300+/user/month
- →Domo faces competition from Tableau (Salesforce), Looker (Google), and Qlik in addition to Power BI — the BI market is intensely competitive; Tableau has deep analyst workflows; Looker has data modeling capabilities; all compete for the same enterprise BI budget
- →Domo's path to sustained profitability has been elusive — the company has raised significant capital and invested heavily in growth; free cash flow has improved but GAAP profitability requires further expense discipline or significant revenue acceleration
Risks to watch — MSFT
- →Power BI is positioned as one element of Microsoft's broader platform rather than a standalone competitive priority — Microsoft succeeds by selling Azure and Microsoft 365; Power BI's importance is strategic (retention) rather than revenue-maximizing; Microsoft may not optimize Power BI for competitive displacement of specialized BI vendors
- →Power BI's analytical depth for expert data analysts is sometimes considered less than Tableau or Qlik — data visualization professionals may prefer Tableau's broader chart library and more precise formatting control; Looker's data modeling and governance capabilities may be preferred for large-scale governed analytics
- →Microsoft Fabric is a significant architectural shift that requires existing Power BI customers to re-evaluate their data architecture — Fabric's integration of storage, compute, and BI creates opportunity but also migration complexity for enterprises with established Azure or Power BI workflows
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