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LVMHF
LVMH Moët Hennessy Louis Vuitton SE (OTC: LVMHF) · Consumer Discretionary
$584.52
+9.10% this month
VERSUS
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COMPARE
CFRUY
Compagnie Financière Richemont SA (OTC: CFRUY) · Consumer Discretionary
$23.03
+18.53% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
LVMHF
0
CFRUY
1
Comparison scoreboard
CFRUY LEADS 1/5AI Score
LVMHF N/A
CFRUY N/A
1Y Return
LVMHF +12.00%
CFRUY ✓+25.37%
Fwd P/E
LVMHF N/A
CFRUY 24.38
Target Up.
LVMHF N/A
CFRUY -5.66%
Op. Margin
LVMHF N/A
CFRUY N/A
Metrics last refreshed: 6/20/2026
Quick take
LVMHF vs CFRUY Stock Comparison: AI Score, Valuation, Performance and Upside
LVMHF and CFRUY are the two most accessible European luxury conglomerate investments for US investors through OTC ADRs. LVMH is the world's largest luxury company with 75+ brands led by Louis Vuitton — diversified across Fashion, Wines, Jewelry, and Retail. Richemont is more concentrated — Cartier and Van Cleef jewelry plus prestige watches represent the core investment thesis. Both are exposed to China luxury demand recovery and premium pricing power through economic cycles.
LVMHF vs CFRUY — LVMH (the world's largest luxury conglomerate with 75+ brands including Louis Vuitton, Dior, Sephora, Tiffany, and Hennessy providing luxury sector diversification and Louis Vuitton's unmatched brand monopoly) versus Richemont (the fine jewelry and prestige watch pure-play with Cartier and Van Cleef & Arpels as the world's most valuable jewelry brands).
Live analysis · updated 6/20/2026
CFRUY holds the edge across 1 of 5 key metrics in this comparison. CFRUY has delivered stronger 1-year price return (+25.37% vs +12.00% for LVMHF).
Normalized 1Y performance
LVMHF
CFRUY
Recent returns
LVMHF
CFRUY
Analyst price targets & sentiment
LVMHF
Price target data unavailable
N/A
CFRUY · 3 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$18.00
analyst high$24.00
analyst mean$21.73
current price$23.03
-5.7% upside to analyst mean
Who should consider this stock?
LVMHF may suit investors who:
- →want the most diversified European luxury investment — LVMH's 75+ brands across Fashion, Wines, Jewelry, Beauty, and Retail provide the broadest luxury market exposure in a single holding
- →believe Louis Vuitton's brand monopoly is the most durable luxury asset globally — the LV monogram has decades of pricing power and aspirational status that recession cycles have not eroded
- →value Sephora's high-growth prestige beauty retail as an underappreciated growth engine within LVMH's portfolio — omnichannel beauty is a durable secular growth market
- →are comfortable with China luxury demand sensitivity, EUR/USD currency headwinds as a US investor in OTC ADRs, and Fashion & Leather Goods growth deceleration from post-COVID highs
CFRUY may suit investors who:
- →prefer concentrated fine jewelry and watch exposure — Cartier and Van Cleef & Arpels are the unequaled leaders in aspirational fine jewelry with stores-of-value characteristics that outperform in inflationary environments
- →value Richemont's concentration in jewelry and watches as a more focused luxury investment vs LVMH's broad conglomerate structure across adjacent categories
- →see fine jewelry as the most recession-resilient luxury category — unlike fashion, which can be skipped, jewelry is purchased for milestone events and gifting that are less economically cyclical
- →are comfortable with China jewelry demand concentration, YNAP digital luxury retail challenges, and watch market normalization after post-COVID secondary market premium corrections
Performance & AI score
| Metric | LVMHF | CFRUY |
|---|---|---|
| AI score | N/A | N/A |
| AI rank | N/A | N/A |
| Latest close | $584.52 | $23.03 |
| 1M return | +9.10% | +18.53% |
| 6M return | -19.75% | +9.88% |
| 1Y return | +12.00% | +25.37% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | LVMHF | CFRUY |
|---|---|---|
| 1Y ago | $11.48K (+14.8%) started 2025-06-18 | $12.54K (+25.4%) started 2025-06-18 |
| 5Y ago | $8.76K (-12.4%) started 2021-06-18 | $23.52K (+135.2%) started 2021-06-18 |
| 10Y ago | $52.46K (+424.6%) started 2016-06-20 | $60.87K (+508.7%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | LVMHF | CFRUY |
|---|---|---|
| Market cap | $288.5B | $135.4B |
| Trailing P/E | 23.06 | 33.87 |
| Forward P/E | N/A | 24.38 |
| Price/Sales | 3.57 | 6.04 |
| EV/Revenue | 4.00 | 5.86 |
| Analyst target | N/A | $21.73 |
| Target upside | N/A | -5.66% |
Growth, profitability & risk
| Metric | LVMHF | CFRUY |
|---|---|---|
| Revenue growth | -4.70% | 4.20% |
| Earnings growth | -1.40% | -27.20% |
| EPS growth | -1.40% | -27.20% |
| FCF margin | +14.48% | +11.56% |
| Operating margin | N/A | N/A |
| Profit margin | 13.46% | 15.54% |
| ROIC proxy | 16.24% | 14.96% |
| Return on equity | 16.24% | 14.96% |
| Dividend yield | 2.52% | 15.86% |
| Beta | 0.84 | 1.06 |
| Debt/equity | 53.34 | 55.98 |
| Current ratio | 1.58 | 3.10 |
| Quick ratio | 0.69 | 2.03 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
LVMHF max drawdown31.28%
CFRUY max drawdown25.50%
LVMHF max wkly drop11.92%
CFRUY max wkly drop13.32%
5Y risk snapshot
LVMHF max drawdown46.36%
CFRUY max drawdown39.18%
LVMHF max wkly drop16.41%
CFRUY max wkly drop17.25%
10Y risk snapshot
LVMHF max drawdown46.36%
CFRUY max drawdown46.92%
LVMHF max wkly drop18.97%
CFRUY max wkly drop20.86%
Performance metrics by period
| Period | Metric | LVMHF | CFRUY |
|---|---|---|---|
| 1Y | Growth | +12.00% | +25.37% |
| CAGR | +12.01% | +25.39% | |
| Sharpe ratio | 0.37 | 0.73 | |
| Max drawdown | 31.28% | 25.50% | |
| Max daily drop | 6.91% | 6.31% | |
| Max wkly drop | 11.92% | 13.32% | |
| 5Y | Growth | -20.80% | +110.45% |
| CAGR | -4.56% | +16.05% | |
| Sharpe ratio | -0.12 | 0.47 | |
| Max drawdown | 46.36% | 39.18% | |
| Max daily drop | 7.62% | 12.25% | |
| Max wkly drop | 16.41% | 17.25% | |
| 10Y | Growth | +332.41% | +372.87% |
| CAGR | +15.78% | +16.82% | |
| Sharpe ratio | 0.48 | 0.50 | |
| Max drawdown | 46.36% | 46.92% | |
| Max daily drop | 12.54% | 13.73% | |
| Max wkly drop | 18.97% | 20.86% |
Business comparison
| Category | LVMHF | CFRUY |
|---|---|---|
| Company | LVMH Moët Hennessy Louis Vuitton SE (OTC: LVMHF) | Compagnie Financière Richemont SA (OTC: CFRUY) |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | N/A | N/A |
| Core business | LVMH is the world's largest luxury goods conglomerate with 75+ prestigious brands across Fashion & Leather Goods (Louis Vuitton, Dior, Fendi, Celine), Wines & Spirits (Moët & Chandon, Hennessy), Watches & Jewelry (Bulgari, TAG Heuer, Tiffany), Perfumes & Cosmetics (Parfums Christian Dior, Givenchy), and Selective Retailing (Sephora, DFS). Louis Vuitton alone is the world's most valuable luxury brand worth $100B+. LVMH's revenue is €85B+ with operating margins of 25%+. LVMHF trades as an OTC ADR; the primary listing is LVMH (MC) on Euronext Paris. | Richemont is the world's second-largest luxury conglomerate, best known for Cartier and Van Cleef & Arpels jewelry — the core Jewellery Maisons segment representing 65%+ of revenue. Richemont also owns prestigious watchmakers including IWC, Jaeger-LeCoultre, Panerai, and Vacheron Constantin. Richemont acquired Yoox Net-a-Porter (YNAP) online luxury retail but divested a stake to Farfetch (which subsequently faced distress). Cartier is the world's most valuable jewelry brand and one of the top 5 global luxury brands. CFRUY trades as an OTC ADR; primary listing is CFR on SIX Swiss Exchange. |
| Investor focus | Investors focus on LVMH's organic revenue growth by division, China luxury demand recovery, Louis Vuitton and Dior price increase cadence, Tiffany integration ROI, and currency headwinds from EUR/USD movements. | Investors focus on Richemont's Jewellery Maisons (Cartier + Van Cleef) organic growth, watch sell-through rates at retailers, China jewelry demand, YNAP digital strategy, and operating margin trends. |
LVMHF strengths
- →Louis Vuitton brand power: Louis Vuitton is the world's most valuable luxury brand — the LV monogram is one of the most recognized symbols globally with pricing power that has sustained through multiple economic cycles
- →Portfolio diversification across 75+ brands: LVMH's conglomerate structure insulates against single-brand risk — Fashion performs differently than Wines & Spirits or Selective Retailing across economic cycles
- →Sephora beauty retail dominance: Sephora is the world's largest prestige beauty retailer — a high-growth, omnichannel business with global expansion momentum that complements LVMH's luxury positioning
CFRUY strengths
- →Cartier and Van Cleef jewelry monopoly: Richemont's Jewellery Maisons hold unmatched positions in fine jewelry — Cartier's Love bracelet, Panthère, and Trinity are iconic products with decades of brand equity and pricing power
- →Fine jewelry recession resilience: high jewelry and watches serve as stores of value and gift-giving occasions that are less economically sensitive than fashion — Cartier jewelry maintains demand through cycles
- →Watch portfolio brand depth: Richemont's watch portfolio across price points from IWC to Vacheron Constantin provides comprehensive luxury watch presence second only to LVMH/Watches of Switzerland group
Risks to watch — LVMHF
- →China luxury demand slowdown: Chinese consumers represent 25-30% of global luxury spending — China's economic slowdown, property crisis, and anti-ostentation government campaigns have pressured luxury demand
- →Fashion & Leather Goods deceleration: the primary LVMH division had its fastest growth post-COVID but has decelerated — comping against elevated post-pandemic luxury spending creates near-term growth challenges
- →Currency headwinds for US investors: LVMH reports in euros — EUR weakness vs USD creates currency headwinds for US investors holding LVMHF OTC ADRs even when operational results are strong
Risks to watch — CFRUY
- →China jewelry demand sensitivity: Chinese consumers are the largest buyers of Cartier jewelry globally — China's economic softness and changing consumption patterns significantly impact Richemont's Jewellery Maisons
- →YNAP digital luxury retail challenges: the Yoox Net-a-Porter digital business has faced competitive pressures from Farfetch, SSENSE, and brand direct-to-consumer strategies — online luxury retail profitability is challenging
- →Watch market normalization: high-end watch demand surged post-COVID amid supply shortages — normalization of watch secondary market premiums and reduced grey market arbitrage has created primary market headwinds
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