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NKE
Nike, Inc. · Consumer Discretionary
$45.20
+6.55% this month
VERSUS
⟷
COMPARE
ADDYY
Adidas AG (ADR) · Consumer Discretionary
$101.95
+19.97% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
NKE
1
ADDYY
2
Comparison scoreboard
ADDYY LEADS 2/5AI Score
NKE 27.7
ADDYY N/A
1Y Return
NKE -24.67%
ADDYY ✓-8.21%
Fwd P/E
NKE 24.74
ADDYY ✓16.54
Target Up.
NKE ✓+32.62%
ADDYY +9.17%
Op. Margin
NKE 6.94%
ADDYY N/A
Metrics last refreshed: 6/20/2026
Quick take
NKE vs ADDYY Stock Comparison: AI Score, Valuation, Performance and Upside
Nike and Adidas are the two global athletic brand titans that together dominate the footwear and apparel market. Nike's brand depth, Jordan Brand cultural power, and DTC transformation make it the clear market leader. Adidas is recovering from Yeezy and rebuilding momentum with Originals streetwear. Nike is the quality compounder; Adidas is the recovery story with European soccer strength and streetwear revival.
NKE vs ADDYY is the world's dominant athletic brand with Jordan cultural permanence, DTC margin expansion, and global athlete endorsement portfolio (Nike) versus the global soccer-dominant brand rebuilding from Yeezy partnership loss with Originals streetwear organic revival and European market strength (Adidas) — athletic brand quality leader vs #2 recovery with soccer and streetwear momentum.
Live analysis · updated 6/20/2026
ADDYY holds the edge across 2 of 5 key metrics in this comparison. ADDYY leads on both 1-year return (-8.21%) and forward P/E (16.54x vs 24.74x for NKE), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for NKE (+32.62%) than for ADDYY (+9.17%).
Normalized 1Y performance
NKE
ADDYY
Recent returns
NKE
ADDYY
Analyst price targets & sentiment
NKE · 36 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.3/5.0)
Price target range
analyst low$40.00
analyst high$120.00
analyst mean$59.58
current price$45.20
+32.6% upside to analyst mean
ADDYY · 5 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.4/5.0)
Price target range
analyst low$100.00
analyst high$132.50
analyst mean$111.30
current price$101.95
+9.2% upside to analyst mean
Who should consider this stock?
NKE may suit investors who:
- →prefer the world's most valuable athletic brand with Jordan Brand permanence, multi-sport global endorsements, and DTC margin expansion creating quality compounding
- →value Nike's recovery opportunity from DTC transition disruption and China headwinds — potentially buying the #1 athletic brand at a temporary discount
- →want global athletic brand exposure across basketball (Jordan), soccer (Cristiano/Mbappe), running, tennis, and golf — unmatched breadth
- →are comfortable with DTC channel conflict duration, China local brand competition, and franchise freshness execution requiring disciplined distribution
ADDYY may suit investors who:
- →prefer the global #2 athletic brand with soccer dominance and Originals streetwear revival — organic cultural momentum in Samba/Gazelle without paid celebrity spending
- →value Adidas's Yeezy recovery thesis — absorbing inventory losses and restoring margins while rebuilding brand with new partnerships
- →want European athletic brand exposure with stronger positioning in European consumer markets and FIFA/UEFA soccer ecosystem
- →are comfortable with Yeezy revenue gap, Jordan Brand's superior basketball cultural dominance, and North American market share gap vs Nike
Performance & AI score
| Metric | NKE | ADDYY |
|---|---|---|
| AI score | 27.7 | N/A |
| AI rank | #2469 | N/A |
| Latest close | $45.20 | $101.95 |
| 1M return | +6.55% | +19.97% |
| 6M return | -31.19% | +7.50% |
| 1Y return | -24.67% | -8.21% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | NKE | ADDYY |
|---|---|---|
| 1Y ago | $7.6K (-24.0%) started 2025-06-18 | $9.36K (-6.4%) started 2025-06-18 |
| 5Y ago | $3.84K (-61.6%) started 2021-06-21 | $6.65K (-33.5%) started 2021-06-18 |
| 10Y ago | $10.29K (+2.9%) started 2016-06-20 | $18.29K (+82.9%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | NKE | ADDYY |
|---|---|---|
| Market cap | $66.54B | $36.16B |
| Trailing P/E | 29.56 | 22.76 |
| Forward P/E | 24.74 | 16.54 |
| Price/Sales | 1.94 | 1.43 |
| EV/Revenue | 1.50 | 1.62 |
| Analyst target | $59.58 | $111.30 |
| Target upside | +32.62% | +9.17% |
Growth, profitability & risk
| Metric | NKE | ADDYY |
|---|---|---|
| Revenue growth | 0.10% | 7.10% |
| Earnings growth | -34.80% | 13.30% |
| EPS growth | -34.80% | +13.30% |
| FCF margin | +2.82% | N/A |
| Operating margin | 6.94% | N/A |
| Profit margin | 4.84% | 5.52% |
| ROIC proxy | 16.02% | 22.92% |
| Return on equity | 16.02% | 22.92% |
| Dividend yield | 3.65% | 1.63% |
| Beta | 1.12 | 1.20 |
| Debt/equity | 79.33 | 93.75 |
| Current ratio | 2.14 | 1.35 |
| Quick ratio | 1.24 | 0.50 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
NKE max drawdown47.15%
ADDYY max drawdown39.33%
NKE max wkly drop18.35%
ADDYY max wkly drop17.86%
5Y risk snapshot
NKE max drawdown75.26%
ADDYY max drawdown76.64%
NKE max wkly drop22.44%
ADDYY max wkly drop19.69%
10Y risk snapshot
NKE max drawdown75.26%
ADDYY max drawdown76.64%
NKE max wkly drop22.44%
ADDYY max wkly drop30.59%
Performance metrics by period
| Period | Metric | NKE | ADDYY |
|---|---|---|---|
| 1Y | Growth | -24.05% | -8.21% |
| CAGR | -24.08% | -8.21% | |
| Sharpe ratio | -0.65 | -0.21 | |
| Max drawdown | 47.15% | 39.33% | |
| Max daily drop | 15.51% | 11.29% | |
| Max wkly drop | 18.35% | 17.86% | |
| 5Y | Growth | -63.51% | -37.11% |
| CAGR | -18.28% | -8.86% | |
| Sharpe ratio | -0.51 | -0.18 | |
| Max drawdown | 75.26% | 76.64% | |
| Max daily drop | 19.98% | 11.29% | |
| Max wkly drop | 22.44% | 19.69% | |
| 10Y | Growth | -7.74% | +64.17% |
| CAGR | -0.80% | +5.09% | |
| Sharpe ratio | -0.00 | 0.18 | |
| Max drawdown | 75.26% | 76.64% | |
| Max daily drop | 19.98% | 14.30% | |
| Max wkly drop | 22.44% | 30.59% |
Business comparison
| Category | NKE | ADDYY |
|---|---|---|
| Company | Nike, Inc. | Adidas AG (ADR) |
| Sector | Consumer Cyclical | Consumer Discretionary |
| Industry | Footwear & Accessories | N/A |
| Core business | Nike is the world's largest athletic footwear and apparel company with iconic brands (Nike, Jordan, Converse) covering performance sport, streetwear, and fashion culture. Nike's competitive moat combines athlete endorsements (Michael Jordan, LeBron James, Cristiano Ronaldo, Serena Williams), innovative footwear technology (Air, React, Flyknit, ZoomX), and global DTC expansion. Nike has been transitioning from wholesale toward direct-to-consumer (Nike.com, Nike stores) to capture full retail margins. China recovery and DTC channel normalization are current themes. | Adidas is the world's second-largest athletic company, headquartered in Germany, with major presence in soccer (Football), running, training, and streetwear (Originals). Adidas is recovering from the Ye (Kanye West)/Yeezy partnership termination — a traumatic event that left Adidas with $1.3B+ of unsold Yeezy inventory and eliminated a high-margin, high-revenue partnership. Adidas has been selling through Yeezy inventory under other labels while rebuilding brand momentum with new athletes and product lines. Adidas's Samba, Gazelle, and campus sneakers have driven streetwear revival. |
| Investor focus | Investors track Nike Direct revenue and penetration, China revenue recovery, gross margin restoration, and new product freshness in key franchises. | Investors track Adidas revenue ex-Yeezy vs including Yeezy inventory sell-off, gross margin recovery, Originals streetwear momentum, and China recovery. |
NKE strengths
- →Jordan Brand is the most profitable athletic sub-brand in history — sustained premium pricing across 40 years with cultural relevance spanning sport, hip-hop, and fashion
- →Athlete sponsorship portfolio breadth: Nike's endorsement network is so large and talented that no competitor can fully replicate its cultural presence simultaneously across basketball, soccer, tennis, running, and golf
- →DTC margin advantage: Nike.com and owned stores capture full retail margins vs wholesale economics, improving gross margin structurally as DTC mix grows
ADDYY strengths
- →Soccer (Football) dominance globally — Adidas is the dominant soccer brand with FIFA World Cup, UEFA Champions League, and major club kit partnerships creating worldwide grassroots exposure
- →Originals streetwear revival: Samba, Gazelle, and Campus retro silhouettes have become cult streetwear items without paid celebrity promotion — organic cultural momentum
- →European heritage brand positioning resonates with European consumers who prefer Adidas's aesthetic vs Nike's American sport culture
Risks to watch — NKE
- →DTC transition created channel conflict — Foot Locker, Dick's Sporting Goods, and other wholesale partners reduced Nike floor space in response to DTC shift
- →China recovery uncertainty — China was ~20% of Nike revenue at peak; local brands (Anta, Li-Ning) gained share during China's nationalism period
- →Franchise freshness management — over-distributing Air Force 1, Dunk, and other iconic shoes reduces desirability and full-price sell-through
Risks to watch — ADDYY
- →Yeezy termination impact lingers — Adidas lost its highest-margin product line and the multi-year impact on brand positioning and revenue is still being absorbed
- →Nike's Jordan Brand dominates basketball culture — Adidas lacks a comparable singular cultural symbol with Jordan Brand's multigenerational influence
- →North American market share behind Nike — Adidas is #2 globally but further behind in the US premium sneaker market that sets global cultural trends
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