AAPL vs AMZN Comparison: AI Score, Valuation, Performance and Upside
Compare Apple and Amazon by services vs commerce revenue, AI strategy, cloud vs hardware margins, shareholder returns, and which mega-cap offers better long-term value.
Use this Apple vs Amazon comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
AMZN holds the edge across 3 of 5 key metrics in this comparison. AAPL has delivered stronger 1-year price return (+49.93% vs +32.26%), though AMZN has the better forward P/E setup (26.45x vs 32.48x for AAPL). On fundamentals, AMZN is growing revenue faster (19.60%), while AAPL maintains the higher operating margin (32.62%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for AMZN (+18.55%) than for AAPL (+4.65%).
| Metric | AAPL | AMZN |
|---|---|---|
| AI score | 59.1 | 62.0 |
| AI rank | #183 | #107 |
| Latest close | $303.42 | $284.02 |
| 1M return | -1.69% | +17.04% |
| 6M return | +12.37% | +16.90% |
| 1Y return | +49.93% | +32.26% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | AAPL | AMZN |
|---|---|---|
| 1Y ago | $14.92K (+49.2%) started 2025-08-04 | $13.42K (+34.2%) started 2025-08-04 |
| 5Y ago | $21.55K (+115.5%) started 2021-08-05 | $16.83K (+68.3%) started 2021-08-05 |
| 10Y ago | $134.14K (+1241.4%) started 2016-08-05 | $74.16K (+641.6%) started 2016-08-05 |
Hypothetical — past performance does not guarantee future results.
| Metric | AAPL | AMZN |
|---|---|---|
| Market cap | $4.54T | $2.92T |
| Trailing P/E | 35.47 | 21.83 |
| Forward P/E | 32.48 | 26.45 |
| Price/Sales | 11.01 | 3.49 |
| EV/Revenue | 9.70 | 3.94 |
| Analyst target | $323.28 | $321.95 |
| Target upside | +4.65% | +18.55% |
| Metric | AAPL | AMZN |
|---|---|---|
| Revenue growth | 16.40% | 19.60% |
| Earnings growth | 28.70% | 242.30% |
| EPS growth | +28.70% | +242.30% |
| FCF margin | +23.08% | +0.42% |
| Operating margin | 32.62% | 13.69% |
| Profit margin | 27.62% | 17.44% |
| ROIC proxy | 148.75% | 30.56% |
| Return on equity | 148.75% | 30.56% |
| Dividend yield | 0.35% | N/A |
| Beta | 1.10 | 1.46 |
| Debt/equity | 78.44 | 45.62 |
| Current ratio | 1.00 | 1.03 |
| Quick ratio | 0.81 | 0.84 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | AAPL | AMZN |
|---|---|---|---|
| 1Y | Growth | +49.21% | +34.19% |
| CAGR | +49.34% | +34.28% | |
| Sharpe ratio | 1.51 | 0.90 | |
| Max drawdown | 13.82% | 21.74% | |
| Max daily drop | 7.35% | 5.55% | |
| Max wkly drop | 10.78% | 14.09% | |
| 5Y | Growth | +110.83% | +68.26% |
| CAGR | +16.10% | +10.97% | |
| Sharpe ratio | 0.51 | 0.35 | |
| Max drawdown | 33.36% | 55.73% | |
| Max daily drop | 9.25% | 14.05% | |
| Max wkly drop | 22.75% | 20.35% | |
| 10Y | Growth | +1128.52% | +641.59% |
| CAGR | +28.52% | +22.19% | |
| Sharpe ratio | 0.86 | 0.64 | |
| Max drawdown | 38.52% | 56.15% | |
| Max daily drop | 12.86% | 14.05% | |
| Max wkly drop | 22.75% | 20.35% |
| Category | AAPL | AMZN |
|---|---|---|
| Company | AAPL | AMZN |
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Internet Retail |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.