LIVE
CPNG
Coupang, Inc. · Consumer Discretionary
$18.00
+17.96% this month
VERSUS
⟷
COMPARE
MELI
MercadoLibre, Inc. · Consumer Discretionary
$1,635.15
+2.53% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
CPNG
1
MELI
3
Comparison scoreboard
MELI LEADS 3/5AI Score
CPNG 24.9
MELI ✓62.8
1Y Return
CPNG -36.62%
MELI ✓-31.95%
Fwd P/E
CPNG 61.72
MELI ✓27.19
Target Up.
CPNG ✓+45.37%
MELI +39.47%
Op. Margin
CPNG N/A
MELI 6.91%
Metrics last refreshed: 6/20/2026
Quick take
CPNG vs MELI Stock Comparison: AI Score, Valuation, Performance and Upside
Coupang and MercadoLibre are both dominant e-commerce platforms in non-US emerging markets, but serve very different geographies. Coupang dominates South Korea with Rocket Delivery speed; MercadoLibre dominates Latin America with both commerce and fintech across 18 countries. MELI is larger by revenue and has the dual growth engine of e-commerce + fintech; CPNG has a more focused, logistics-led advantage in a single developed market.
CPNG vs MELI is the Korean logistics-led e-commerce dominance story (Coupang) versus the Latin American commerce and fintech ecosystem spanning 18 countries (MercadoLibre) — MELI's dual e-commerce/fintech growth engine and multi-country scale contrast with CPNG's more focused but deeply moated Korean market position.
Live analysis · updated 6/20/2026
MELI holds the edge across 3 of 5 key metrics in this comparison. MELI leads on both 1-year return (-31.95%) and forward P/E (27.19x vs 61.72x for CPNG), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for CPNG (+45.37%) than for MELI (+39.47%).
Normalized 1Y performance
CPNG
MELI
Recent returns
CPNG
MELI
Analyst price targets & sentiment
CPNG · 18 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.9/5.0)
Price target range
analyst low$12.00
analyst high$36.00
analyst mean$26.17
current price$18.00
+45.4% upside to analyst mean
MELI · 25 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$1,868.21
analyst high$3,200.00
analyst mean$2,216.96
current price$1,635.15
+39.5% upside to analyst mean
Who should consider this stock?
CPNG may suit investors who:
- →prefer a focused e-commerce leader with Amazon-style logistics in South Korea's dense, high-income market
- →value Rocket Delivery's physical infrastructure moat as a defensible competitive advantage requiring years to replicate
- →want Korean e-commerce exposure with expansion optionality into Taiwan and other Asian markets
- →are comfortable with suppressed margins from logistics investment and the bounded total addressable market of a single-country focus
MELI may suit investors who:
- →prefer Latin America's dominant e-commerce and fintech ecosystem with 18-country geographic diversification
- →value the Mercado Pago fintech platform as a second major growth engine beyond e-commerce into digital payments and lending
- →want exposure to Latin American e-commerce and financial services adoption — two multi-decade tailwinds in underpenetrated markets
- →are comfortable with Argentina macroeconomic volatility, Mercado Credito credit risk, and increasing Amazon competition in Brazil and Mexico
Performance & AI score
| Metric | CPNG | MELI |
|---|---|---|
| AI score | 24.9 | 62.8 |
| AI rank | #2958 | #88 |
| Latest close | $18.00 | $1,635.15 |
| 1M return | +17.96% | +2.53% |
| 6M return | -20.77% | -14.67% |
| 1Y return | -36.62% | -31.95% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CPNG | MELI |
|---|---|---|
| 1Y ago | $6.34K (-36.6%) started 2025-06-18 | $6.81K (-31.9%) started 2025-06-18 |
| 5Y ago | $4.57K (-54.3%) started 2021-06-18 | $11.14K (+11.4%) started 2021-06-18 |
| 10Y ago | $3.65K (-63.5%) started 2021-03-11 | $121.04K (+1110.4%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | CPNG | MELI |
|---|---|---|
| Market cap | $32.31B | $80.59B |
| Trailing P/E | N/A | 42.02 |
| Forward P/E | 61.72 | 27.19 |
| Price/Sales | 0.92 | 5.62 |
| EV/Revenue | 0.90 | 2.75 |
| Analyst target | $26.17 | $2,216.96 |
| Target upside | +45.37% | +39.47% |
Growth, profitability & risk
| Metric | CPNG | MELI |
|---|---|---|
| Revenue growth | 7.50% | 49.00% |
| Earnings growth | N/A | -15.60% |
| EPS growth | N/A | -15.60% |
| FCF margin | +0.69% | -12.91% |
| Operating margin | N/A | 6.91% |
| Profit margin | -0.47% | 6.04% |
| ROIC proxy | -3.99% | 31.26% |
| Return on equity | -3.99% | 31.26% |
| Dividend yield | 0.00% | N/A |
| Beta | 1.12 | 1.35 |
| Debt/equity | 137.30 | 169.98 |
| Current ratio | 0.97 | 1.16 |
| Quick ratio | 0.69 | 0.44 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
CPNG max drawdown54.91%
MELI max drawdown40.82%
CPNG max wkly drop23.41%
MELI max wkly drop15.16%
5Y risk snapshot
CPNG max drawdown79.01%
MELI max drawdown68.64%
CPNG max wkly drop32.73%
MELI max wkly drop33.57%
10Y risk snapshot
CPNG max drawdown81.47%
MELI max drawdown69.12%
CPNG max wkly drop32.73%
MELI max wkly drop33.57%
Performance metrics by period
| Period | Metric | CPNG | MELI |
|---|---|---|---|
| 1Y | Growth | -36.62% | -31.95% |
| CAGR | -36.64% | -31.96% | |
| Sharpe ratio | -0.89 | -0.89 | |
| Max drawdown | 54.91% | 40.82% | |
| Max daily drop | 13.82% | 12.70% | |
| Max wkly drop | 23.41% | 15.16% | |
| 5Y | Growth | -54.33% | +11.38% |
| CAGR | -14.51% | +2.18% | |
| Sharpe ratio | -0.12 | 0.20 | |
| Max drawdown | 79.01% | 68.64% | |
| Max daily drop | 22.34% | 16.88% | |
| Max wkly drop | 32.73% | 33.57% | |
| 10Y | Growth | -63.45% | +1110.42% |
| CAGR | -17.39% | +28.34% | |
| Sharpe ratio | -0.18 | 0.66 | |
| Max drawdown | 81.47% | 69.12% | |
| Max daily drop | 22.34% | 16.88% | |
| Max wkly drop | 32.73% | 33.57% |
Business comparison
| Category | CPNG | MELI |
|---|---|---|
| Company | Coupang, Inc. | MercadoLibre, Inc. |
| Sector | Consumer Discretionary | Consumer Cyclical |
| Industry | N/A | Internet Retail |
| Core business | Coupang is South Korea's dominant e-commerce platform, known for its Rocket Delivery fulfillment network that delivers most orders within hours. Coupang built its own logistics infrastructure — similar to Amazon but from scratch — giving it speed advantages over competitors. It has expanded into food delivery (Coupang Eats), streaming (Coupang Play), and grocery. | MercadoLibre is Latin America's dominant e-commerce and fintech ecosystem, operating across 18 countries including Brazil, Mexico, Argentina, and Colombia. Its Mercado Pago fintech platform has grown into one of the largest digital payment networks in Latin America, serving both marketplace buyers/sellers and standalone fintech users. Mercado Envios logistics and Mercado Credito lending round out the ecosystem. |
| Investor focus | Investors track Developing Offerings segment growth (food, streaming), active customer growth, Rocket WOW membership count, and operating margin improvement as the core e-commerce business scales. | Investors track Gross Merchandise Volume (GMV), Mercado Pago Total Payment Volume (TPV), unique active users across both commerce and fintech, and credit portfolio quality as Mercado Credito scales. |
CPNG strengths
- →Rocket Delivery's same-day and overnight fulfillment on millions of SKUs creates a customer loyalty moat similar to Amazon Prime
- →South Korea's dense urban population and high smartphone penetration make it one of the world's most favorable e-commerce markets
- →Vertically integrated logistics (Coupang's own warehouses, fleet, delivery staff) creates speed advantages competitors cannot easily replicate
MELI strengths
- →Dominant multi-country e-commerce and fintech position across 18 Latin American countries with no equivalent regional competitor
- →Mercado Pago fintech ecosystem extends beyond the marketplace to standalone digital payments, creating a second major growth engine
- →Latin America's e-commerce penetration remains well below the US — long runway for continued commerce growth across the region
Risks to watch — CPNG
- →South Korea market maturation limits pure e-commerce growth — Taiwan expansion must succeed to open new addressable markets
- →Significant capital investment in logistics infrastructure has kept profitability suppressed
- →Competition from Naver Shopping and global e-commerce platforms entering the Korean market
Risks to watch — MELI
- →Argentina's chronic currency devaluation and economic volatility creates reporting complexity and real business risk
- →Mercado Credito's loan portfolio performance is the primary risk during periods of macroeconomic stress in Latin America
- →Amazon and Shopify are expanding aggressively in Brazil and Mexico — direct competition from the world's largest e-commerce company
Frequently asked questions
Free public comparison
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.
Related comparisons
More comparisons
Browse all 1,000 comparisons →