LIVE
EBAY
eBay Inc. · Consumer Discretionary
$108.24
-5.25% this month
VERSUS
⟷
COMPARE
AMZN
Amazon.com, Inc. · Consumer Discretionary
$244.39
-5.76% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
EBAY
3
AMZN
2
Comparison scoreboard
EBAY LEADS 3/5AI Score
EBAY 50.1
AMZN ✓60.6
1Y Return
EBAY ✓+39.84%
AMZN +13.77%
Fwd P/E
EBAY ✓16.06
AMZN 24.19
Target Up.
EBAY -0.71%
AMZN ✓+31.00%
Op. Margin
EBAY ✓23.15%
AMZN 13.14%
Metrics last refreshed: 6/20/2026
Quick take
EBAY vs AMZN Stock Comparison: AI Score, Valuation, Performance and Upside
eBay and Amazon are both e-commerce marketplace companies, but at very different scales and growth profiles. Amazon is one of the world's most valuable companies with AWS, advertising, and Prime membership driving extraordinary earnings. eBay is a mature marketplace focused on specific high-intent categories generating consistent free cash flow. Amazon is a growth compounder; eBay is a value and income play with buyback returns.
EBAY vs AMZN is a focused niche marketplace generating buyback-funded returns for patient investors (eBay) versus the world's dominant e-commerce and cloud computing platform compounding across multiple high-growth businesses (Amazon) — fundamentally different risk/return profiles.
Live analysis · updated 6/20/2026
EBAY holds the edge across 3 of 5 key metrics in this comparison. EBAY leads on both 1-year return (+39.84%) and forward P/E (16.06x vs 24.19x for AMZN), a relatively favorable combination of momentum and valuation. EBAY leads on both revenue growth (19.50%) and operating margin (23.15%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for AMZN (+31.00%) than for EBAY (-0.71%).
Normalized 1Y performance
EBAY
AMZN
Recent returns
EBAY
AMZN
Analyst price targets & sentiment
EBAY
Price target range
analyst mean$107.84
current price$108.24
-0.7% upside to analyst mean
AMZN · 65 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.4/5.0)
Price target range
analyst low$195.00
analyst mean$312.51
current price$244.39
+31.0% upside to analyst mean
Who should consider this stock?
EBAY may suit investors who:
- →prefer a value/income e-commerce investment with consistent free cash flow and aggressive share buybacks
- →value eBay's category leadership in pre-owned collectibles, auto parts, and luxury goods authentication where Amazon cannot easily compete
- →want e-commerce exposure with lower valuation multiples and capital return emphasis rather than growth expectations
- →are comfortable with flat-to-declining GMV and competitive share loss to category specialists in fashion and collectibles
AMZN may suit investors who:
- →prefer the dominant e-commerce marketplace with AWS cloud, advertising, and Prime as high-growth, high-margin growth vectors
- →value Amazon's multiple business flywheels — each segment (AWS, ads, Prime, logistics) reinforces the others in margin and growth
- →want the world's largest cloud and e-commerce company as a core portfolio holding compounding across a multi-decade opportunity set
- →are comfortable with thin retail margins, antitrust scrutiny, and premium valuation reflecting AWS and advertising growth expectations
Performance & AI score
| Metric | EBAY | AMZN |
|---|---|---|
| AI score | 50.1 | 60.6 |
| AI rank | #463 | #149 |
| Latest close | $108.24 | $244.39 |
| 1M return | -5.25% | -5.76% |
| 6M return | +30.87% | +10.45% |
| 1Y return | +39.84% | +13.77% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | EBAY | AMZN |
|---|---|---|
| 1Y ago | $13.96K (+39.6%) started 2025-06-18 | $11.5K (+15.0%) started 2025-06-18 |
| 5Y ago | $19.39K (+93.9%) started 2021-06-21 | $14.15K (+41.5%) started 2021-06-21 |
| 10Y ago | $54.74K (+447.4%) started 2016-06-20 | $68.46K (+584.6%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | EBAY | AMZN |
|---|---|---|
| Market cap | $48.22B | $2.57T |
| Trailing P/E | 25.08 | 31.64 |
| Forward P/E | 16.06 | 24.19 |
| Price/Sales | N/A | 3.49 |
| EV/Revenue | 4.44 | 3.58 |
| Analyst target | $107.84 | $312.51 |
| Target upside | -0.71% | +31.00% |
Growth, profitability & risk
| Metric | EBAY | AMZN |
|---|---|---|
| Revenue growth | 19.50% | 16.60% |
| Earnings growth | 7.10% | 74.80% |
| EPS growth | +7.10% | +74.80% |
| FCF margin | +10.34% | +1.32% |
| Operating margin | 23.15% | 13.14% |
| Profit margin | 17.61% | 12.22% |
| ROIC proxy | 42.88% | 24.29% |
| Return on equity | 42.88% | 24.29% |
| Dividend yield | 1.14% | N/A |
| Beta | 1.37 | 1.44 |
| Debt/equity | 163.33 | 53.30 |
| Current ratio | 1.22 | 1.18 |
| Quick ratio | 1.11 | 0.97 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
EBAY max drawdown21.20%
AMZN max drawdown21.74%
EBAY max wkly drop18.62%
AMZN max wkly drop14.09%
5Y risk snapshot
EBAY max drawdown53.58%
AMZN max drawdown56.15%
EBAY max wkly drop18.62%
AMZN max wkly drop20.35%
10Y risk snapshot
EBAY max drawdown53.58%
AMZN max drawdown56.15%
EBAY max wkly drop18.86%
AMZN max wkly drop20.35%
Performance metrics by period
| Period | Metric | EBAY | AMZN |
|---|---|---|---|
| 1Y | Growth | +39.61% | +15.00% |
| CAGR | +39.68% | +15.02% | |
| Sharpe ratio | 0.94 | 0.46 | |
| Max drawdown | 21.20% | 21.74% | |
| Max daily drop | 15.88% | 8.27% | |
| Max wkly drop | 18.62% | 14.09% | |
| 5Y | Growth | +80.35% | +41.51% |
| CAGR | +12.54% | +7.20% | |
| Sharpe ratio | 0.39 | 0.25 | |
| Max drawdown | 53.58% | 56.15% | |
| Max daily drop | 15.88% | 14.05% | |
| Max wkly drop | 18.62% | 20.35% | |
| 10Y | Growth | +389.76% | +584.56% |
| CAGR | +17.23% | +21.22% | |
| Sharpe ratio | 0.52 | 0.62 | |
| Max drawdown | 53.58% | 56.15% | |
| Max daily drop | 15.88% | 14.05% | |
| Max wkly drop | 18.86% | 20.35% |
Business comparison
| Category | EBAY | AMZN |
|---|---|---|
| Company | eBay Inc. | Amazon.com, Inc. |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | N/A | Internet Retail |
| Core business | eBay is a global e-commerce marketplace with particular strength in pre-owned, collectibles, parts and accessories, and refurbished electronics. Unlike Amazon, eBay doesn't hold inventory — it's a pure marketplace facilitating transactions between third-party sellers and buyers. eBay has repositioned around focus categories (trading cards, luxury watches, sneakers) where it has authentication services and distinctive buyer intent. | Amazon is the world's largest e-commerce company and cloud computing provider. Its marketplace and Prime ecosystem dominate US online retail. AWS is the largest cloud computing platform globally. Amazon's advertising business (sponsored products, DSP) is growing rapidly as a high-margin revenue stream. The company has also expanded into healthcare (One Medical), grocery (Whole Foods), and logistics services for third parties. |
| Investor focus | Investors track GMV trends, take rate improvement, focused category growth (collectibles, parts), and capital return through share buybacks from consistent free cash flow generation. | Investors track AWS revenue growth, advertising revenue, North America operating margin, and Prime membership as the flywheel enabling retail economics and subscription revenue. |
EBAY strengths
- →Dominant in specific categories (pre-owned collectibles, auto parts, vintage electronics) where buyer intent and selection exceed Amazon's new-goods marketplace
- →Asset-light pure marketplace model generates high free cash flow margins without capital-intensive logistics infrastructure
- →Authentication services for luxury goods (watches, sneakers, trading cards) create trust advantages for high-value pre-owned transactions
AMZN strengths
- →AWS is the world's largest cloud provider with ~30% market share — a high-margin, rapidly growing business generating the majority of Amazon's operating income
- →Advertising business growing 20%+ annually with very high margins — $50B+ reaching high-intent shoppers at the moment of purchase
- →Prime membership creates a loyalty flywheel — members spend significantly more than non-members, justifying both the subscription and free shipping economics
Risks to watch — EBAY
- →GMV has been flat-to-declining for years as Amazon and other marketplaces captured share — eBay is primarily a value/income stock, not a growth story
- →Losing share to Poshmark, Depop, and StockX in fashion and collectibles — category specialists eroding eBay's multi-category used goods advantage
- →Advertising revenue monetization must balance take rate increases against seller and buyer friction risk
Risks to watch — AMZN
- →AWS faces intensifying competition from Microsoft Azure and Google Cloud — AWS market share has gradually declined as hyperscaler competition increases
- →Core retail business has thin margins — heavy logistics investment to maintain fulfillment speed keeps North America retail margins modest
- →Regulatory antitrust scrutiny of marketplace practices and AWS lock-in is an ongoing long-term risk
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