LIVE
YUM
Yum! Brands, Inc. · Consumer Discretionary - Quick Service Restaurants
$151.99
-0.13% this month
VERSUS
⟷
COMPARE
QSR
Restaurant Brands International Inc. · Consumer Discretionary - Quick Service Restaurants
$73.44
-3.08% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
YUM
1
QSR
3
Comparison scoreboard
QSR LEADS 3/5AI Score
YUM ✓50.6
QSR 41.1
1Y Return
YUM +8.57%
QSR ✓+15.28%
Fwd P/E
YUM 20.28
QSR ✓16.54
Target Up.
YUM +14.29%
QSR ✓+17.00%
Op. Margin
YUM 31.08%
QSR N/A
Metrics last refreshed: 6/22/2026
Quick take
YUM vs QSR Stock Comparison: AI Score, Valuation, Performance and Upside
YUM and QSR are both multi-brand QSR holding companies with highly franchised models across global markets. Yum's Taco Bell is the standout high-growth brand, while QSR's Tim Hortons provides stable Canadian dominance and Burger King represents a turnaround opportunity. Both offer diversified QSR exposure at different levels of brand vitality.
YUM vs QSR compares two multi-brand QSR holding companies with global franchised networks, both offering diversified fast food exposure but with different brand strength profiles and current growth dynamics.
Live analysis · updated 6/22/2026
QSR holds the edge across 3 of 5 key metrics in this comparison. QSR leads on both 1-year return (+15.28%) and forward P/E (16.54x vs 20.28x for YUM), a relatively favorable combination of momentum and valuation. Analyst consensus implies similar upside for both: +14.29% for YUM and +17.00% for QSR.
Normalized 1Y performance
YUM
QSR
Recent returns
YUM
QSR
Analyst price targets & sentiment
YUM · 24 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.6/5.0)
Price target range
analyst low$140.00
analyst high$185.00
analyst mean$173.71
current price$151.99
+14.3% upside to analyst mean
QSR · 26 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.9/5.0)
Price target range
analyst low$78.00
analyst high$100.00
analyst mean$85.92
current price$73.44
+17.0% upside to analyst mean
Who should consider this stock?
YUM may suit investors who:
- →Want QSR exposure anchored by Taco Bell's strong unit economics and growth momentum
- →Value KFC's massive international presence in high-growth emerging markets
- →Appreciate Yum's history of consistent royalty income growth and dividend payments
QSR may suit investors who:
- →Want QSR exposure including Tim Hortons' dominant Canadian coffee franchise
- →See potential in Burger King's U.S. turnaround through its franchise reinvestment program
- →Value Popeyes' chicken growth momentum as a meaningful contributor to QSR's portfolio
Performance & AI score
| Metric | YUM | QSR |
|---|---|---|
| AI score | 50.6 | 41.1 |
| AI rank | #431 | #987 |
| Latest close | $151.99 | $73.44 |
| 1M return | -0.13% | -3.08% |
| 6M return | -0.75% | +6.48% |
| 1Y return | +8.57% | +15.28% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | YUM | QSR |
|---|---|---|
| 1Y ago | $10.99K (+9.9%) started 2025-06-18 | $11.97K (+19.7%) started 2025-06-18 |
| 5Y ago | $15K (+50.0%) started 2021-06-21 | $15.94K (+59.4%) started 2021-06-18 |
| 10Y ago | $35.09K (+250.9%) started 2016-06-20 | $32.36K (+223.6%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | YUM | QSR |
|---|---|---|
| Market cap | $41.89B | $33.51B |
| Trailing P/E | 24.51 | 23.61 |
| Forward P/E | 20.28 | 16.54 |
| Price/Sales | 5.20 | 3.49 |
| EV/Revenue | 6.40 | 4.35 |
| Analyst target | $173.71 | $85.92 |
| Target upside | +14.29% | +17.00% |
Growth, profitability & risk
| Metric | YUM | QSR |
|---|---|---|
| Revenue growth | 15.20% | 7.30% |
| Earnings growth | 72.20% | 100.00% |
| EPS growth | +72.20% | +100.00% |
| FCF margin | +14.87% | +17.21% |
| Operating margin | 31.08% | N/A |
| Profit margin | 20.48% | 9.96% |
| ROIC proxy | N/A | 28.14% |
| Return on equity | N/A | 28.14% |
| Dividend yield | 1.97% | 3.54% |
| Beta | 0.57 | 0.52 |
| Debt/equity | N/A | 296.41 |
| Current ratio | 0.65 | 0.99 |
| Quick ratio | 0.52 | 0.82 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
YUM max drawdown12.83%
QSR max drawdown13.29%
YUM max wkly drop6.02%
QSR max wkly drop6.71%
5Y risk snapshot
YUM max drawdown23.10%
QSR max drawdown29.27%
YUM max wkly drop11.04%
QSR max wkly drop10.76%
10Y risk snapshot
YUM max drawdown52.17%
QSR max drawdown63.03%
YUM max wkly drop25.98%
QSR max wkly drop40.17%
Performance metrics by period
| Period | Metric | YUM | QSR |
|---|---|---|---|
| 1Y | Growth | +9.85% | +15.28% |
| CAGR | +9.87% | +15.29% | |
| Sharpe ratio | 0.33 | 0.54 | |
| Max drawdown | 12.83% | 13.29% | |
| Max daily drop | 5.10% | 6.15% | |
| Max wkly drop | 6.02% | 6.71% | |
| 5Y | Growth | +39.58% | +32.00% |
| CAGR | +6.91% | +5.71% | |
| Sharpe ratio | 0.21 | 0.16 | |
| Max drawdown | 23.10% | 29.27% | |
| Max daily drop | 8.44% | 6.25% | |
| Max wkly drop | 11.04% | 10.76% | |
| 10Y | Growth | +195.17% | +128.00% |
| CAGR | +11.44% | +8.60% | |
| Sharpe ratio | 0.39 | 0.28 | |
| Max drawdown | 52.17% | 63.03% | |
| Max daily drop | 11.00% | 22.07% | |
| Max wkly drop | 25.98% | 40.17% |
Business comparison
| Category | YUM | QSR |
|---|---|---|
| Company | Yum! Brands, Inc. | Restaurant Brands International Inc. |
| Sector | Consumer Cyclical | Consumer Discretionary - Quick Service Restaurants |
| Industry | Restaurants | N/A |
| Core business | Yum! Brands is the world's largest restaurant company by number of locations, franchising KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill across more than 55,000 locations in 155 countries. | Restaurant Brands International (QSR) owns and franchises Burger King, Tim Hortons, Popeyes Louisiana Kitchen, and Firehouse Subs, operating tens of thousands of restaurants globally. |
| Investor focus | Investors track Yum's same-store sales growth across its three major brands, net new restaurant unit growth (particularly in international markets), digital platform adoption, and royalty income growth. | Investors track QSR's same-store sales performance across all four brands, Burger King's U.S. turnaround progress, Tim Hortons Canadian performance, and Popeyes' growth trajectory. |
YUM strengths
- →Taco Bell is the strongest growth brand in the Yum portfolio — a U.S. QSR with exceptional unit economics and loyal customer base
- →KFC provides massive international exposure, particularly in China, India, and developing markets
- →Highly franchised model provides stable royalty income with asset-light international growth
QSR strengths
- →Burger King is the world's second-largest hamburger QSR chain with massive global franchise scale
- →Tim Hortons is the dominant Canadian QSR coffee and food chain with deeply loyal customer base
- →Popeyes chicken sandwich momentum provided a significant sales catalyst and brand renaissance
Risks to watch — YUM
- →Pizza Hut has faced significant challenges competing in the crowded pizza delivery market against Domino's and delivery aggregators
- →KFC and Pizza Hut U.S. same-store sales performance has been more mixed than Taco Bell
- →China exposure for KFC creates meaningful concentration and geopolitical risk in one country
Risks to watch — QSR
- →Burger King U.S. has underperformed McDonald's for years and a major franchise reinvestment program is ongoing
- →Significant debt from historical leveraged acquisitions constrains financial flexibility
- →Managing four distinct brands with different growth profiles creates execution complexity
Frequently asked questions
Free public comparison
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.
Related comparisons
More comparisons
Browse all 1,000 comparisons →