LIVE
BILI
Bilibili Inc. · Communication Services
$17.50
-1.99% this month
VERSUS
⟷
COMPARE
IQ
iQIYI, Inc. · Communication Services
$1.15
+12.14% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
BILI
4
IQ
0
Comparison scoreboard
BILI LEADS 4/5AI Score
BILI ✓32.9
IQ 22.8
1Y Return
BILI ✓-21.57%
IQ -35.47%
Fwd P/E
BILI ✓1.92
IQ 2.06
Target Up.
BILI ✓+68.88%
IQ +33.84%
Op. Margin
BILI N/A
IQ N/A
Metrics last refreshed: 7/14/2026
Quick take
BILI vs IQ: Bilibili vs iQIYI Stock Comparison: AI Score, Valuation, Performance and Upside
Bilibili is a creator-driven Gen-Z video platform with anime, gaming, and knowledge content, while iQIYI is China's leading drama and movie streaming service targeting a broader subscription audience. Both are China video platforms but with entirely different content strategies, user demographics, and monetization approaches.
BILI vs IQ is Gen-Z creator platform with gaming upside versus China's largest subscription drama streamer — Bilibili wins if creator culture and Gen-Z engagement translate to sustainable monetization; iQIYI wins if subscription streaming profitability improves and drama content remains a durable viewer preference.
Live analysis · updated 7/14/2026
BILI holds the edge across 4 of 5 key metrics in this comparison. BILI leads on both 1-year return (-21.57%) and forward P/E quality (1.92x vs 2.06x for IQ), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for BILI (+68.88%) than for IQ (+33.84%).
Normalized 1Y performance
BILI
IQ
Recent returns
BILI
IQ
Analyst price targets & sentiment
BILI · 30 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.2/5.0)
Price target range
analyst low$21.13
analyst high$36.11
analyst mean$29.57
current price$17.50
+68.9% upside to analyst mean
IQ · 19 analysts
Price target range
analyst low$0.50
analyst high$2.53
analyst mean$1.55
current price$1.15
+33.8% upside to analyst mean
Who should consider this stock?
BILI may suit investors who:
- →want exposure to China's Gen-Z digital culture through anime, gaming, and creator content
- →believe Bilibili's deeply engaged community creates premium monetization potential over time
- →prefer a creator-economy platform with gaming upside over a pure subscription streamer
- →are comfortable with Bilibili's slower path to profitability in exchange for community strength
IQ may suit investors who:
- →want China's largest long-form drama and movie streaming service at a low valuation
- →believe iQIYI can sustain subscription revenue and manage content costs toward profitability
- →prefer a larger, more established streaming platform vs Bilibili's younger demographic niche
- →value Baidu's backing as a technology and distribution advantage
Performance & AI score
| Metric | BILI | IQ |
|---|---|---|
| AI score | 32.9 | 22.8 |
| AI rank | #2057 | #3926 |
| Latest close | $17.50 | $1.15 |
| 1M return | -1.99% | +12.14% |
| 6M return | -44.92% | -45.26% |
| 1Y return | -21.57% | -35.47% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | BILI | IQ |
|---|---|---|
| 1Y ago | $7.84K (-21.6%) started 2025-07-14 | $6.45K (-35.5%) started 2025-07-14 |
| 5Y ago | $1.61K (-83.9%) started 2021-07-14 | $920.32 (-90.8%) started 2021-07-14 |
| 10Y ago | $15.57K (+55.7%) started 2018-03-28 | $742.77 (-92.6%) started 2018-03-29 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | BILI | IQ |
|---|---|---|
| Market cap | $7.33B | $1.11B |
| Trailing P/E | 35.73 | N/A |
| Forward P/E | 1.92 | 2.06 |
| Price/Sales | 0.24 | 0.04 |
| EV/Revenue | -0.24 | 0.44 |
| Analyst target | $29.57 | $1.55 |
| Target upside | +68.88% | +33.84% |
Growth, profitability & risk
| Metric | BILI | IQ |
|---|---|---|
| Revenue growth | 6.70% | -13.40% |
| Earnings growth | N/A | N/A |
| EPS growth | N/A | N/A |
| FCF margin | N/A | +48.11% |
| Operating margin | N/A | N/A |
| Profit margin | 4.58% | -2.59% |
| ROIC proxy | 9.36% | -5.13% |
| Return on equity | 9.36% | -5.13% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 0.69 | 0.18 |
| Debt/equity | 61.29 | 109.20 |
| Current ratio | 1.35 | 0.45 |
| Quick ratio | 1.24 | 0.29 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
BILI max drawdown55.57%
IQ max drawdown65.56%
BILI max wkly drop18.08%
IQ max wkly drop20.71%
5Y risk snapshot
BILI max drawdown92.28%
IQ max drawdown92.45%
BILI max wkly drop27.64%
IQ max wkly drop50.82%
10Y risk snapshot
BILI max drawdown94.30%
IQ max drawdown97.83%
BILI max wkly drop31.85%
IQ max wkly drop50.82%
Performance metrics by period
| Period | Metric | BILI | IQ |
|---|---|---|---|
| 1Y | Growth | -21.57% | -35.47% |
| CAGR | -21.59% | -35.49% | |
| Sharpe ratio | -0.35 | -0.74 | |
| Max drawdown | 55.57% | 65.56% | |
| Max daily drop | 9.37% | 7.01% | |
| Max wkly drop | 18.08% | 20.71% | |
| 5Y | Growth | -83.88% | -90.80% |
| CAGR | -30.59% | -37.95% | |
| Sharpe ratio | -0.14 | -0.27 | |
| Max drawdown | 92.28% | 92.45% | |
| Max daily drop | 17.17% | 24.10% | |
| Max wkly drop | 27.64% | 50.82% | |
| 10Y | Growth | +55.74% | -92.57% |
| CAGR | +5.49% | -26.91% | |
| Sharpe ratio | 0.37 | -0.14 | |
| Max drawdown | 94.30% | 97.83% | |
| Max daily drop | 17.17% | 24.10% | |
| Max wkly drop | 31.85% | 50.82% |
Business comparison
| Category | BILI | IQ |
|---|---|---|
| Company | Bilibili Inc. | iQIYI, Inc. |
| Sector | Communication Services | Communication Services |
| Industry | N/A | N/A |
| Core business | China's leading long-form video platform popular with Gen-Z users, focused on anime, gaming, knowledge, and creator-driven content. Bilibili monetizes through subscriptions, advertising, gaming, and live streaming tips. | China's leading online streaming platform for long-form dramas, movies, and variety shows — often called 'China's Netflix.' iQIYI is backed by Baidu and competes with Youku (Alibaba) and Tencent Video for subscription and advertising streaming revenue. |
| Investor focus | Monthly active users and engagement time, premium membership growth, gaming revenue diversification, advertising recovery, and path to operating profitability. | Subscriber count and retention, average revenue per member, content cost management, advertising recovery as China's ad market evolves, and path to sustained profitability. |
BILI strengths
- →Deeply engaged Gen-Z user community with strong brand loyalty through anime, gaming content, and creator culture
- →Premium membership subscribers generate recurring revenue independent of advertising cycles
- →Gaming investment gives Bilibili a content and monetization pillar beyond pure video advertising
IQ strengths
- →iQIYI has one of China's largest subscriber bases for premium video content, providing recurring subscription revenue
- →Baidu relationship provides distribution, AI capabilities, and data partnerships
- →Leading position in long-form drama and movie content — a large, well-established content segment in China
Risks to watch — BILI
- →Bilibili has historically prioritized user experience and content quality over monetization, making profitability elusive
- →Competition from Douyin (TikTok), Kuaishou, and WeChat video for Gen-Z attention is intense
- →Gaming revenue is lumpy and dependent on hit titles — franchise concentration risk
Risks to watch — IQ
- →Content acquisition costs are enormous and iQIYI has struggled to sustain profitability over multiple years
- →Short-form video from Douyin competes for viewer time previously spent on long-form drama streaming
- →Tencent Video's content budget and Youku's Alibaba backing create well-resourced competition
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