LIVE
CL
Colgate-Palmolive Company · Consumer Staples - Household & Personal Products
$89.48
-0.60% this month
VERSUS
⟷
COMPARE
PG
The Procter & Gamble Company · Consumer Staples - Household & Personal Products
$150.38
+6.43% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
CL
1
PG
4
Comparison scoreboard
PG LEADS 4/5AI Score
CL 40.5
PG ✓40.8
1Y Return
CL ✓+0.96%
PG -5.13%
Fwd P/E
CL 22.13
PG ✓21.19
Target Up.
CL +7.12%
PG ✓+8.68%
Op. Margin
CL 20.92%
PG ✓23.05%
Metrics last refreshed: 6/22/2026
Quick take
CL vs PG Stock Comparison: AI Score, Valuation, Performance and Upside
Both CL and PG are elite consumer staples companies with century-old brand portfolios and exceptional dividend track records, but P&G is significantly larger with greater category breadth, while Colgate has stronger emerging market concentration and a faster-growing pet nutrition business.
CL vs PG compares two of the greatest consumer staples franchises in investing history, both offering defensive earnings and dividend reliability but with different portfolio breadth, geographic exposure, and growth vectors.
Live analysis · updated 6/22/2026
PG holds the edge across 4 of 5 key metrics in this comparison. CL has delivered stronger 1-year price return (+0.96% vs -5.13%), though PG trades at the lower forward P/E (21.19x vs 22.13x). On fundamentals, CL is growing revenue faster (8.40%), while PG maintains the higher operating margin (23.05%) — a classic growth-versus-profitability split. Analyst consensus implies similar upside for both: +7.12% for CL and +8.68% for PG.
Normalized 1Y performance
CL
PG
Recent returns
CL
PG
Analyst price targets & sentiment
CL
Price target range
analyst mean$95.85
current price$89.48
+7.1% upside to analyst mean
PG · 23 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$140.00
analyst high$190.00
analyst mean$163.43
current price$150.38
+8.7% upside to analyst mean
Who should consider this stock?
CL may suit investors who:
- →Want consumer staples exposure with a market-leading oral care brand and emerging market strength
- →Value Hill's Pet Nutrition as a higher-growth consumer segment within the Colgate portfolio
- →Prefer Colgate's somewhat more concentrated brand focus versus P&G's very broad empire
PG may suit investors who:
- →Want the broadest consumer staples portfolio with dominant brands across 10 product categories
- →Value P&G's 60+ year consecutive dividend increase track record
- →Seek maximum defensive consumer staples quality with premium pricing power across daily essentials
Performance & AI score
| Metric | CL | PG |
|---|---|---|
| AI score | 40.5 | 40.8 |
| AI rank | #1043 | #1013 |
| Latest close | $89.48 | $150.38 |
| 1M return | -0.60% | +6.43% |
| 6M return | +12.23% | +1.74% |
| 1Y return | +0.96% | -5.13% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CL | PG |
|---|---|---|
| 1Y ago | $10.15K (+1.5%) started 2025-06-18 | $9.52K (-4.8%) started 2025-06-18 |
| 5Y ago | $13.31K (+33.1%) started 2021-06-21 | $13.84K (+38.4%) started 2021-06-21 |
| 10Y ago | $19.47K (+94.7%) started 2016-06-20 | $30.5K (+205.0%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | CL | PG |
|---|---|---|
| Market cap | $71.6B | $350.17B |
| Trailing P/E | 34.68 | 21.99 |
| Forward P/E | 22.13 | 21.19 |
| Price/Sales | N/A | 4.58 |
| EV/Revenue | 3.77 | 4.33 |
| Analyst target | $95.85 | $163.43 |
| Target upside | +7.12% | +8.68% |
Growth, profitability & risk
| Metric | CL | PG |
|---|---|---|
| Revenue growth | 8.40% | 7.40% |
| Earnings growth | -5.90% | 5.80% |
| EPS growth | -5.90% | +5.80% |
| FCF margin | +15.96% | +14.68% |
| Operating margin | 20.92% | 23.05% |
| Profit margin | 10.04% | 19.16% |
| ROIC proxy | 363.58% | 31.11% |
| Return on equity | 363.58% | 31.11% |
| Dividend yield | 2.37% | 2.83% |
| Beta | 0.32 | 0.39 |
| Debt/equity | 1640.54 | 67.65 |
| Current ratio | 1.02 | 0.73 |
| Quick ratio | 0.56 | 0.49 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
CL max drawdown19.66%
PG max drawdown16.15%
CL max wkly drop7.16%
PG max wkly drop8.12%
5Y risk snapshot
CL max drawdown29.94%
PG max drawdown23.77%
CL max wkly drop8.10%
PG max wkly drop8.92%
10Y risk snapshot
CL max drawdown29.94%
PG max drawdown23.77%
CL max wkly drop12.85%
PG max wkly drop16.27%
Performance metrics by period
| Period | Metric | CL | PG |
|---|---|---|---|
| 1Y | Growth | +1.46% | -4.83% |
| CAGR | +1.46% | -4.84% | |
| Sharpe ratio | -0.03 | -0.42 | |
| Max drawdown | 19.66% | 16.15% | |
| Max daily drop | 3.85% | 3.56% | |
| Max wkly drop | 7.16% | 8.12% | |
| 5Y | Growth | +20.69% | +24.76% |
| CAGR | +3.84% | +4.53% | |
| Sharpe ratio | 0.06 | 0.09 | |
| Max drawdown | 29.94% | 23.77% | |
| Max daily drop | 5.22% | 6.23% | |
| Max wkly drop | 8.10% | 8.92% | |
| 10Y | Growth | +54.18% | +131.23% |
| CAGR | +4.43% | +8.75% | |
| Sharpe ratio | 0.09 | 0.30 | |
| Max drawdown | 29.94% | 23.77% | |
| Max daily drop | 9.78% | 8.74% | |
| Max wkly drop | 12.85% | 16.27% |
Business comparison
| Category | CL | PG |
|---|---|---|
| Company | Colgate-Palmolive Company | The Procter & Gamble Company |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | N/A | Household & Personal Products |
| Core business | Colgate-Palmolive is a global consumer products company with leading market positions in toothpaste (Colgate), toothbrushes, soaps, and pet nutrition (Hill's Pet Nutrition), selling in virtually every country in the world. | Procter & Gamble is the world's largest consumer goods company, owning iconic brands across laundry (Tide, Ariel), baby care (Pampers), grooming (Gillette), feminine care (Always), and home care (Febreze, Mr. Clean), among many others. |
| Investor focus | Investors track Colgate's organic sales growth (volume and price), oral care market share, Hill's Pet Nutrition growth, and emerging market performance where Colgate has particularly strong brand positions. | Investors track P&G's organic sales growth and market share across its 10 product categories, pricing power versus volume balance, and execution of its portfolio focused on premium daily-use essentials. |
CL strengths
- →Number one toothpaste brand globally with market leadership in both developed and emerging markets
- →Hill's Pet Nutrition provides a fast-growing, higher-margin specialty pet food business
- →Exceptional emerging market exposure with strong brand loyalty across Africa, Latin America, and Asia
PG strengths
- →Unmatched portfolio of number-one or number-two brand positions across ten consumer goods categories
- →Exceptional pricing power demonstrated through sustained price increases with relatively limited volume loss
- →Dividend Aristocrat with 60+ years of consecutive dividend increases
Risks to watch — CL
- →More concentrated product portfolio (oral, personal, home care, pet) than P&G's very broad household products empire
- →Emerging market currency exposure creates USD revenue translation headwinds
- →Premium valuation reflects brand quality expectations that must be consistently delivered
Risks to watch — PG
- →Size makes percentage growth more challenging to sustain at the same level as smaller peers
- →Private label competition has intensified in some categories, particularly during periods of consumer price sensitivity
- →Heavily weighted toward developed markets with relatively less emerging market exposure than Colgate
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