KMB vs PG Comparison: AI Score, Valuation, Performance and Upside
Compare Kimberly-Clark and Procter & Gamble by tissue and hygiene market share, emerging market penetration, dividend growth history, and long-term value.
Use this Kimberly-Clark vs Procter & Gamble comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
PG holds the edge across 4 of 5 key metrics in this comparison. PG has delivered stronger 1-year price return (-5.80% vs -15.52%), though KMB has the better forward P/E setup (14.34x vs 21.27x for PG). PG leads on both revenue growth (7.40%) and operating margin (23.05%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: +7.12% for KMB and +8.91% for PG.
| Metric | KMB | PG |
|---|---|---|
| AI score | 39.7 | 41.2 |
| AI rank | #1180 | #1037 |
| Latest close | $108.88 | $149.13 |
| 1M return | +8.34% | +0.98% |
| 6M return | +8.86% | +2.10% |
| 1Y return | -15.52% | -5.80% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | KMB | PG |
|---|---|---|
| 1Y ago | $8.52K (-14.8%) started 2025-07-23 | $9.42K (-5.8%) started 2025-07-23 |
| 5Y ago | $10.63K (+6.3%) started 2021-07-26 | $12.85K (+28.5%) started 2021-07-26 |
| 10Y ago | $15.52K (+55.2%) started 2016-07-25 | $28.76K (+187.6%) started 2016-07-25 |
Hypothetical — past performance does not guarantee future results.
| Metric | KMB | PG |
|---|---|---|
| Market cap | $35.97B | $349.24B |
| Trailing P/E | 20.96 | 21.93 |
| Forward P/E | 14.34 | 21.27 |
| Price/Sales | 2.24 | 4.58 |
| EV/Revenue | 2.58 | 4.32 |
| Analyst target | $116.07 | $163.35 |
| Target upside | +7.12% | +8.91% |
| Metric | KMB | PG |
|---|---|---|
| Revenue growth | 2.70% | 7.40% |
| Earnings growth | 17.90% | 5.80% |
| EPS growth | +17.90% | +5.80% |
| FCF margin | +6.37% | +14.68% |
| Operating margin | 19.65% | 23.05% |
| Profit margin | 12.80% | 19.16% |
| ROIC proxy | 111.73% | 31.11% |
| Return on equity | 111.73% | 31.11% |
| Dividend yield | 4.73% | 2.90% |
| Beta | 0.28 | 0.38 |
| Debt/equity | 371.26 | 67.65 |
| Current ratio | 0.77 | 0.73 |
| Quick ratio | 0.37 | 0.49 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | KMB | PG |
|---|---|---|---|
| 1Y | Growth | -14.76% | -5.78% |
| CAGR | -14.79% | -5.79% | |
| Sharpe ratio | -0.63 | -0.44 | |
| Max drawdown | 31.97% | 16.15% | |
| Max daily drop | 14.57% | 3.56% | |
| Max wkly drop | 16.59% | 8.12% | |
| 5Y | Growth | -7.83% | +16.63% |
| CAGR | -1.62% | +3.13% | |
| Sharpe ratio | -0.20 | 0.01 | |
| Max drawdown | 36.87% | 23.77% | |
| Max daily drop | 14.57% | 6.23% | |
| Max wkly drop | 16.59% | 8.92% | |
| 10Y | Growth | +10.31% | +120.20% |
| CAGR | +0.99% | +8.22% | |
| Sharpe ratio | -0.06 | 0.27 | |
| Max drawdown | 36.87% | 23.77% | |
| Max daily drop | 14.57% | 8.74% | |
| Max wkly drop | 18.53% | 16.27% |
| Category | KMB | PG |
|---|---|---|
| Company | KMB | PG |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
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