LIVE
KO
The Coca-Cola Company · Beverages / Consumer Staples
$79.39
-3.09% this month
VERSUS
⟷
COMPARE
PG
Procter & Gamble Co. · Consumer Staples
$150.38
+6.43% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
KO
2
PG
3
Comparison scoreboard
PG LEADS 3/5AI Score
KO 39.2
PG ✓40.8
1Y Return
KO ✓+14.03%
PG -5.13%
Fwd P/E
KO 22.79
PG ✓21.19
Target Up.
KO +8.29%
PG ✓+8.68%
Op. Margin
KO ✓35.05%
PG 23.05%
Metrics last refreshed: 6/22/2026
Quick take
KO vs PG Stock Comparison: AI Score, Valuation, Performance and Upside
KO and PG are the two most celebrated consumer staples Dividend Kings — both with 60+ years of consecutive dividend growth, premium valuations, and global brand dominance. Coca-Cola is a beverage-focused pure-play with the world's most valuable brand and asset-light model. P&G is a diversified consumer goods conglomerate with more category breadth across household essentials. Both are core long-term income and stability holdings; preference often comes down to beverage vs household goods category conviction.
KO vs PG — Coca-Cola (the world's most valuable beverage brand with asset-light concentrate model, 500+ brands in 200+ countries, and 60+ year Dividend King status) versus Procter & Gamble (the world's largest consumer goods company with 65+ power brands from Tide to Pampers sold globally with 65+ consecutive years of dividend increases).
Live analysis · updated 6/22/2026
PG holds the edge across 3 of 5 key metrics in this comparison. KO has delivered stronger 1-year price return (+14.03% vs -5.13%), though PG trades at the lower forward P/E (21.19x vs 22.79x). KO leads on both revenue growth (12.10%) and operating margin (35.05%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: +8.29% for KO and +8.68% for PG.
Normalized 1Y performance
KO
PG
Recent returns
KO
PG
Analyst price targets & sentiment
KO · 25 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$59.60
analyst high$86.00
analyst mean$85.97
current price$79.39
+8.3% upside to analyst mean
PG · 23 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$140.00
analyst high$190.00
analyst mean$163.43
current price$150.38
+8.7% upside to analyst mean
Who should consider this stock?
KO may suit investors who:
- →value Coca-Cola's singular brand power — the world's most recognized consumer brand with pricing power and distribution advantages across 200+ countries
- →prefer the asset-light concentrate model generating high returns on invested capital without capital-intensive manufacturing operations
- →see non-carbonated portfolio expansion (Smartwater, Vitamin Water, Monster stake, Costa Coffee) as broadening Coca-Cola beyond CSD secular headwinds
- →are comfortable with CSD volume pressure, GLP-1 appetite suppression risk, and premium valuation requiring consistent 4-6% growth to justify 25-28x earnings
PG may suit investors who:
- →want maximum consumer staples diversification across 10 categories and 65+ brands vs Coca-Cola's beverage concentration — broader portfolio reduces single-category risk
- →value P&G's 65+ year dividend growth streak (the longest among major global consumer companies) as the ultimate income reliability track record
- →see emerging market volume growth as the primary growth driver as developing market consumers adopt branded laundry, baby care, and oral care products
- →are comfortable with private label competition, developed market category maturation, and premium 25-30x earnings valuation requiring consistent execution across a complex global portfolio
Performance & AI score
| Metric | KO | PG |
|---|---|---|
| AI score | 39.2 | 40.8 |
| AI rank | #1188 | #1013 |
| Latest close | $79.39 | $150.38 |
| 1M return | -3.09% | +6.43% |
| 6M return | +12.34% | +1.74% |
| 1Y return | +14.03% | -5.13% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | KO | PG |
|---|---|---|
| 1Y ago | $11.47K (+14.7%) started 2025-06-18 | $9.52K (-4.8%) started 2025-06-18 |
| 5Y ago | $18.41K (+84.1%) started 2021-06-21 | $13.84K (+38.4%) started 2021-06-21 |
| 10Y ago | $32K (+220.0%) started 2016-06-20 | $30.5K (+205.0%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | KO | PG |
|---|---|---|
| Market cap | $341.57B | $350.17B |
| Trailing P/E | 24.97 | 21.99 |
| Forward P/E | 22.79 | 21.19 |
| Price/Sales | 6.55 | 4.58 |
| EV/Revenue | 7.60 | 4.33 |
| Analyst target | $85.97 | $163.43 |
| Target upside | +8.29% | +8.68% |
Growth, profitability & risk
| Metric | KO | PG |
|---|---|---|
| Revenue growth | 12.10% | 7.40% |
| Earnings growth | 18.20% | 5.80% |
| EPS growth | +18.20% | +5.80% |
| FCF margin | +6.34% | +14.68% |
| Operating margin | 35.05% | 23.05% |
| Profit margin | 27.80% | 19.16% |
| ROIC proxy | 43.37% | 31.11% |
| Return on equity | 43.37% | 31.11% |
| Dividend yield | 2.67% | 2.83% |
| Beta | 0.35 | 0.39 |
| Debt/equity | 124.94 | 67.65 |
| Current ratio | 1.36 | 0.73 |
| Quick ratio | 0.78 | 0.49 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
KO max drawdown8.50%
PG max drawdown16.15%
KO max wkly drop5.54%
PG max wkly drop8.12%
5Y risk snapshot
KO max drawdown17.27%
PG max drawdown23.77%
KO max wkly drop7.43%
PG max wkly drop8.92%
10Y risk snapshot
KO max drawdown36.99%
PG max drawdown23.77%
KO max wkly drop20.98%
PG max wkly drop16.27%
Performance metrics by period
| Period | Metric | KO | PG |
|---|---|---|---|
| 1Y | Growth | +14.71% | -4.83% |
| CAGR | +14.73% | -4.84% | |
| Sharpe ratio | 0.63 | -0.42 | |
| Max drawdown | 8.50% | 16.15% | |
| Max daily drop | 2.58% | 3.56% | |
| Max wkly drop | 5.54% | 8.12% | |
| 5Y | Growth | +63.50% | +24.76% |
| CAGR | +10.35% | +4.53% | |
| Sharpe ratio | 0.41 | 0.09 | |
| Max drawdown | 17.27% | 23.77% | |
| Max daily drop | 6.96% | 6.23% | |
| Max wkly drop | 7.43% | 8.92% | |
| 10Y | Growth | +132.87% | +131.23% |
| CAGR | +8.83% | +8.75% | |
| Sharpe ratio | 0.31 | 0.30 | |
| Max drawdown | 36.99% | 23.77% | |
| Max daily drop | 9.67% | 8.74% | |
| Max wkly drop | 20.98% | 16.27% |
Business comparison
| Category | KO | PG |
|---|---|---|
| Company | The Coca-Cola Company | Procter & Gamble Co. |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Beverages - Non-Alcoholic | Household & Personal Products |
| Core business | The Coca-Cola Company is the world's largest beverage company with 500+ brands sold in 200+ countries including Coca-Cola, Diet Coke, Sprite, Fanta, Minute Maid, Dasani, Vitamin Water, Smartwater, Monster (minority stake), and Topo Chico. Coca-Cola's asset-light model focuses on brand building, concentrate manufacturing, and marketing — while independent bottlers (including Coca-Cola FEMSA, Arca Continental, and Coca-Cola Europacific Partners) handle manufacturing and distribution. This capital-light model generates high return on equity and strong free cash flow relative to capital invested. | Procter & Gamble is the world's largest consumer goods company with 65+ brands including Tide, Pampers, Gillette, Oral-B, Head & Shoulders, Pantene, Bounty, Charmin, Dawn, and Febreze sold across 180+ countries. P&G's portfolio spans laundry, fabric care, baby care, grooming, oral care, hair care, skin/personal care, and home care. P&G divested 100+ smaller brands to focus on its strongest mega-brands. P&G has 5 billion-dollar brands and 30+ brands generating $500M+ annually. |
| Investor focus | Investors focus on Coca-Cola's organic revenue growth (volume + pricing), pricing power in inflationary environments, share gains in non-carbonated beverages (water, sports drinks, coffee, tea), and Dividend King reliability. | Investors focus on P&G's organic net sales growth (volume + pricing), gross margin expansion, market share performance vs private label, and dividend growth (Dividend King with 65+ years). |
KO strengths
- →World's most recognized brand: Coca-Cola is consistently ranked among the top 5 most valuable global brands — brand recognition creates pricing power and distribution advantages globally
- →Asset-light bottling model: Coca-Cola earns concentrate revenue from independent bottlers rather than managing capital-intensive bottling operations — generating high returns on invested capital with minimal manufacturing capex
- →Dividend King with 60+ years: Coca-Cola has raised its dividend for 60+ consecutive years — the most iconic consumer staples dividend growth track record alongside P&G
PG strengths
- →Most diversified consumer staples portfolio: P&G's 65+ brands across 10 categories provide maximum revenue diversification vs Coca-Cola's beverage concentration
- →Pricing power across essential categories: Tide, Pampers, and Oral-B serve household needs consumers don't eliminate — supporting pricing power even in economic downturns
- →Dividend King with 65+ year increase streak: P&G's 65+ consecutive annual dividend increases makes it the gold standard among all US Dividend Aristocrats for income growth consistency
Risks to watch — KO
- →Carbonated soft drink volume secular headwinds: consumers in developed markets continue shifting to healthier beverages — Coca-Cola's core CSDs face long-term volume pressure despite strong brand loyalty
- →GLP-1 weight loss drugs reducing beverage consumption: Ozempic and Wegovy users report reduced appetite and beverage consumption — potential structural headwind to sugar-sweetened beverage volumes
- →Premium valuation for a slow-growth defensive: KO trades at 25-28x earnings — expensive for a company growing revenue at 4-6% requiring consistent execution to justify vs historical forward P/E
Risks to watch — PG
- →Premium valuation requiring consistent execution: P&G at 25-30x earnings is expensive for a 4-7% revenue grower — any organic growth deceleration creates multiple compression risk
- →Private label trading-down pressure: store brands in laundry, paper, and diapers continue gaining share under budget pressure — P&G's premium pricing must maintain differentiation vs private label alternatives
- →Category maturation in developed markets: P&G's developed market categories (US/Europe laundry, paper) are mature with low volume growth — emerging market expansion is critical for portfolio growth
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