Last updated:
LIVE
CLX
The Clorox Company · Consumer Staples
$98.26
+1.03% this month
VERSUS
⟷
COMPARE
PG
Procter & Gamble Co. · Consumer Staples
$144.97
-4.25% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
CLX
1
PG
4
Comparison scoreboard
PG LEADS 4/5AI Score
CLX 26.5
PG ✓40.8
1Y Return
CLX -20.18%
PG ✓-3.77%
Fwd P/E
CLX ✓16.04
PG 19.50
Target Up.
CLX +7.14%
PG ✓+11.22%
Op. Margin
CLX 17.01%
PG ✓19.53%
Metrics last refreshed: 8/4/2026
Quick take
CLX vs PG Stock Comparison: AI Score, Valuation, Performance and Upside
CLX and PG are both consumer staples companies with durable household brands. P&G is dramatically larger with 65+ global brands and the world's largest consumer goods distribution network, while Clorox is smaller and more focused on cleaning, water filtration, and natural personal care. P&G provides more portfolio diversification and international reach; Clorox provides more concentrated exposure to cleaning and disinfecting brand premiums at a potentially lower valuation. Both pay reliable dividends.
CLX vs PG — Clorox (the focused cleaning, disinfecting, and household brands company with Clorox bleach, Glad, Brita, and Burt's Bees recovering from a significant 2023 cyberattack) versus Procter & Gamble (the world's largest consumer goods company with 65+ power brands from Tide to Pampers sold in 180+ countries with 65+ consecutive years of dividend growth).
Live analysis · updated 8/4/2026
PG holds the edge across 4 of 5 key metrics in this comparison. PG has delivered stronger 1-year price return (-3.77% vs -20.18%), though CLX has the better forward P/E setup (16.04x vs 19.50x for PG). PG leads on both revenue growth (1.50%) and operating margin (19.53%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for PG (+11.22%) than for CLX (+7.14%).
Normalized 1Y performance
CLX
PG
Recent returns
CLX
PG
Analyst price targets & sentiment
CLX
Price target range
analyst mean$102.35
current price$98.26
+7.1% upside to analyst mean
PG · 23 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$140.00
analyst high$190.00
analyst mean$160.70
current price$144.97
+11.2% upside to analyst mean
Who should consider this stock?
CLX may suit investors who:
- →see Clorox's cyberattack recovery as creating an entry point below normalized earnings — the operational disruption was temporary and underlying brand strength remains intact in disinfecting and household cleaning
- →believe Burt's Bees and Brita provide natural/sustainable growth segments that align with consumer trends toward more natural and eco-friendly personal care and water filtration
- →value Clorox's focused portfolio with less diversification — concentrated exposure to US household cleaning and specialty products with brand depth in each category served
- →are comfortable with cyberattack recovery execution risk, private label competition, and limited international diversification vs P&G's global footprint
PG may suit investors who:
- →want the most diversified consumer staples exposure with 65+ brands across cleaning, beauty, health, and baby care in 180+ countries — maximum portfolio diversification in consumer staples
- →value P&G's Dividend King status (65+ consecutive years of dividend increases) as the gold standard of income reliability among global consumer companies
- →see P&G's research and development in cleaning science and oral care as product formulation moats that maintain premiums vs private label alternatives over long periods
- →are comfortable with 25-30x earnings premium valuation, private label trading-down pressure, and developed market category maturity requiring international market execution for growth
Performance & AI score
| Metric | CLX | PG |
|---|---|---|
| AI score | 26.5 | 40.8 |
| AI rank | #2550 | #991 |
| Latest close | $98.26 | $144.97 |
| 1M return | +1.03% | -4.25% |
| 6M return | -13.27% | -5.37% |
| 1Y return | -20.18% | -3.77% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CLX | PG |
|---|---|---|
| 1Y ago | $7.91K (-20.9%) started 2025-08-04 | $9.62K (-3.8%) started 2025-08-04 |
| 5Y ago | $7.69K (-23.1%) started 2021-08-05 | $12.3K (+23.0%) started 2021-08-05 |
| 10Y ago | $12.53K (+25.3%) started 2016-08-05 | $27.96K (+179.6%) started 2016-08-05 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | CLX | PG |
|---|---|---|
| Market cap | $11.65B | $349.24B |
| Trailing P/E | 15.53 | 21.83 |
| Forward P/E | 16.04 | 19.50 |
| Price/Sales | N/A | 4.58 |
| EV/Revenue | 2.22 | 4.23 |
| Analyst target | $102.35 | $160.70 |
| Target upside | +7.14% | +11.22% |
Growth, profitability & risk
| Metric | CLX | PG |
|---|---|---|
| Revenue growth | 0.10% | 1.50% |
| Earnings growth | 2.70% | -14.80% |
| EPS growth | +2.70% | -14.80% |
| FCF margin | +0.93% | +14.76% |
| Operating margin | 17.01% | 19.53% |
| Profit margin | 11.18% | 18.44% |
| ROIC proxy | 546.10% | 30.29% |
| Return on equity | 546.10% | 30.29% |
| Dividend yield | 5.19% | 3.01% |
| Beta | 0.53 | 0.38 |
| Debt/equity | 4876.09 | 62.86 |
| Current ratio | 0.84 | 0.68 |
| Quick ratio | 0.59 | 0.41 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
CLX max drawdown32.27%
PG max drawdown16.15%
CLX max wkly drop11.72%
PG max wkly drop8.12%
5Y risk snapshot
CLX max drawdown48.43%
PG max drawdown23.77%
CLX max wkly drop15.29%
PG max wkly drop8.92%
10Y risk snapshot
CLX max drawdown58.23%
PG max drawdown23.77%
CLX max wkly drop15.29%
PG max wkly drop16.27%
Performance metrics by period
| Period | Metric | CLX | PG |
|---|---|---|---|
| 1Y | Growth | -20.88% | -3.84% |
| CAGR | -20.92% | -3.85% | |
| Sharpe ratio | -0.79 | -0.34 | |
| Max drawdown | 32.27% | 16.15% | |
| Max daily drop | 9.67% | 3.56% | |
| Max wkly drop | 11.72% | 8.12% | |
| 5Y | Growth | -32.27% | +11.61% |
| CAGR | -7.50% | +2.22% | |
| Sharpe ratio | -0.34 | -0.04 | |
| Max drawdown | 48.43% | 23.77% | |
| Max daily drop | 14.47% | 6.23% | |
| Max wkly drop | 15.29% | 8.92% | |
| 10Y | Growth | -5.00% | +114.11% |
| CAGR | -0.51% | +7.91% | |
| Sharpe ratio | -0.08 | 0.26 | |
| Max drawdown | 58.23% | 23.77% | |
| Max daily drop | 14.47% | 8.74% | |
| Max wkly drop | 15.29% | 16.27% |
Business comparison
| Category | CLX | PG |
|---|---|---|
| Company | The Clorox Company | Procter & Gamble Co. |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | N/A | Household & Personal Products |
| Core business | Clorox is a focused consumer products company known for its cleaning and disinfecting brands including Clorox bleach, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. Beyond cleaning, Clorox owns Glad trash bags, Kingsford charcoal, Hidden Valley salad dressings, Burt's Bees natural personal care, and Brita water filters. Clorox suffered a significant cyberattack in August 2023 that disrupted production and distribution systems for months, causing significant revenue and earnings impact. The cyberattack recovery was a major execution challenge for management. | Procter & Gamble is the world's largest consumer goods company with 65+ brands across cleaning, beauty, health, grooming, and baby/feminine care sold in 180+ countries. P&G's Power Brands include Tide, Pampers, Gillette, Oral-B, Head & Shoulders, Pantene, Bounty, Charmin, Dawn, Febreze, Crest, Vicks, and Downy. P&G's research and development in cleaning science, baby care, and oral care create product formulation advantages. P&G has simplified its portfolio by divesting 100+ smaller brands to focus investment on its strongest performing mega-brands. |
| Investor focus | Investors focus on Clorox's cyberattack recovery, gross margin restoration after cost inflation, organic sales growth vs private label competition, and dividend sustainability from FCF. | Investors focus on P&G's organic sales growth (volume + pricing), gross margin expansion from commodity cost normalization, dividend growth (Dividend King with 60+ consecutive years of dividend growth), and market share in key categories. |
CLX strengths
- →Clorox brand equity in disinfecting: after COVID, Clorox bleach and disinfecting wipes have strong consumer brand recall and premium positioning vs generic disinfecting products
- →Focused portfolio with brand depth: Clorox's brands (Burt's Bees, Brita, Hidden Valley) each have strong positions in their respective categories — less diversified than P&G but deep in each category served
- →Dividend history: Clorox has paid dividends for decades and is considered a reliable income stock in the consumer staples sector
PG strengths
- →Diversified global mega-brand portfolio: Tide, Pampers, Gillette, Oral-B, and 65+ brands across 180+ countries provide extraordinary geographic and category diversification
- →Pricing power across essential categories: P&G's brands serve essential needs (diapers, laundry, oral care) — consumers prioritize these purchases even in economic downturns, supporting pricing power
- →Dividend King: P&G has raised dividends for 65+ consecutive years — a Dividend Aristocrat with exceptional capital return consistency that attracts income-focused institutional and individual investors
Risks to watch — CLX
- →Cyberattack recovery execution: the August 2023 cyberattack disrupted operations significantly and the full financial impact and recovery timeline required multiple quarters to resolve
- →Private label competition for cleaning products: store-brand bleach and cleaning supplies are strong alternatives at 30-40% lower prices — Clorox's premium depends on maintaining brand differentiation vs commodity alternatives
- →Limited international presence: Clorox is heavily US-focused — limited international diversification vs P&G's global brand portfolio exposes Clorox to US-only demand cycles
Risks to watch — PG
- →Premium valuation for consumer staples: P&G trades at 25-30x earnings — expensive for a slow-growing defensive consumer staples company requiring 5-6% annual EPS growth to justify the premium
- →Private label and value brand competition: store brands have gained share in categories like paper towels, laundry, and diapers as consumers trade down under budget pressure
- →Emerging market execution risk: P&G's international growth depends on winning in India, China, and other developing markets where local brands and lower-cost alternatives compete aggressively
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