MO vs KO Comparison: AI Score, Valuation, Performance and Upside
MO holds the edge across 3 of 5 key metrics in this comparison. MO leads on both 1-year return (+17.17%) and forward P/E (12.25x vs 23.72x for KO), a relatively favorable combination of momentum and valuation. On fundamentals, KO is growing revenue faster (12.10%), while MO maintains the higher operating margin (62.29%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for KO (+4.06%) than for MO (-2.19%).
| Metric | MO | KO |
|---|---|---|
| AI score | 38.8 | 39.2 |
| AI rank | #1226 | #1188 |
| Latest close | $69.12 | $79.39 |
| 1M return | -6.59% | -3.09% |
| 6M return | +16.80% | +12.34% |
| 1Y return | +17.17% | +14.03% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | MO | KO |
|---|---|---|
| 1Y ago | $11.62K (+16.2%) started 2025-06-18 | $11.47K (+14.7%) started 2025-06-18 |
| 5Y ago | $28.19K (+181.9%) started 2021-06-21 | $18.41K (+84.1%) started 2021-06-21 |
| 10Y ago | $43.04K (+330.4%) started 2016-06-20 | $32K (+220.0%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
| Metric | MO | KO |
|---|---|---|
| Market cap | $120.13B | $355.47B |
| Trailing P/E | 15.02 | 25.98 |
| Forward P/E | 12.25 | 23.72 |
| Price/Sales | 4.93 | 6.55 |
| EV/Revenue | 6.93 | 7.88 |
| Analyst target | $70.36 | $85.97 |
| Target upside | -2.19% | +4.06% |
| Metric | MO | KO |
|---|---|---|
| Revenue growth | 5.30% | 12.10% |
| Earnings growth | 106.30% | 18.20% |
| EPS growth | +106.30% | +18.20% |
| FCF margin | +41.92% | +6.34% |
| Operating margin | 62.29% | 35.05% |
| Profit margin | 39.52% | 27.80% |
| ROIC proxy | N/A | 43.37% |
| Return on equity | N/A | 43.37% |
| Dividend yield | 5.89% | 2.57% |
| Beta | 0.50 | 0.35 |
| Debt/equity | N/A | 124.94 |
| Current ratio | 0.62 | 1.36 |
| Quick ratio | 0.45 | 0.78 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | MO | KO |
|---|---|---|---|
| 1Y | Growth | +16.19% | +14.71% |
| CAGR | +16.21% | +14.73% | |
| Sharpe ratio | 0.57 | 0.63 | |
| Max drawdown | 19.15% | 8.50% | |
| Max daily drop | 7.81% | 2.58% | |
| Max wkly drop | 12.82% | 5.54% | |
| 5Y | Growth | +98.01% | +63.50% |
| CAGR | +14.66% | +10.35% | |
| Sharpe ratio | 0.55 | 0.41 | |
| Max drawdown | 25.83% | 17.27% | |
| Max daily drop | 9.19% | 6.96% | |
| Max wkly drop | 12.82% | 7.43% | |
| 10Y | Growth | +90.92% | +132.87% |
| CAGR | +6.68% | +8.83% | |
| Sharpe ratio | 0.20 | 0.31 | |
| Max drawdown | 53.69% | 36.99% | |
| Max daily drop | 10.03% | 9.67% | |
| Max wkly drop | 17.90% | 20.98% |
| Category | MO | KO |
|---|---|---|
| Company | MO | KO |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Tobacco | Beverages - Non-Alcoholic |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
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